CHICAGO, April 22, 2019 /PRNewswire-PRWeb/ -- Mobility Marketing Startup, Ivee, has reached an exciting milestone, celebrating one year of a) delivering passenger experiences to consumers via ride sharing networks like Lyft and Uber, b) giving brands the opportunity to create remarkable ride experiences that are unique, contextual and immersive, and c) reducing their carbon footprint by using a fleet of zero and low-emission vehicles.
"In 2017, the U.S. transportation sector became the largest source of air pollution," said Alex Giannikoulis, CEO and Founder of Ivee. "Without greater private sector participation, there is no fast way to decrease the emissions from 200 million vehicles. However, with the availability of EVs and the rise in ride-hailing networks, there's an incredible opportunity to put more EVs on the road. Ivee's found a way to help brands make a meaningful connection with consumers and make a positive impact on the environment."
Established on Earth Day 2018, Ivee was created by former Lyft venture investor Alex Giannikoulis to:
- Help brands connect with millennials in an authentic, engaging, and responsible manner through experiential marketing, giving them "beyond a 5-star ride experience."
- Provide a new source of income for ride-hailing drivers with zero emission and hybrid vehicles.
- Combat air pollution and incentivize the adoption of EV and in 2019
"We saw the demand that brands have to connect with consumers in an authentic way, as an opportunity for them to incentivize sustainable rides on today's ride-hailing networks," said Giannikoulis. "According to a Cone/Porter Novelli's 2018 Purpose Study, consumers expect these types of values-based commitments. '78% of Americans believe companies must do more than just make money; they must positively impact society as well.'"
In the last year, the company has reached many milestones that latter up to the larger mission of reducing greenhouse gas emissions and designing passenger first experiences. They have created a scalable framework to create a better ride for passengers and the planet.
Notable achievements:
- Offset carbon emissions equivalent to 50 acres of trees. With their emphasis on sustainability, Ivee's zero-emissions and hybrid fleet has traveled 100K zero-emission miles, the equivalent of 50 acres of trees, or nearly 3 times the size of the White House grounds.
- Helped American Greetings Showcase a New App. In collaboration with American Greetings to increase their new SmashUps mobile app, Ivee activated fleets and surprised 1,000 passengers in Los Angeles with a Valentine's ride experience in the back of their ride-share, resulting in drivers receiving 50% more tip volume than a regular ride and with 150 app engagements.
- Reached more than 10,000 passengers across Los Angeles within first six months. Between their own fleet of zero-emission vehicles as well as Uber/Lyft drivers who have installed Ivee's experiences Ivee provided ride experience for tens of thousands of passengers in the Los Angeles test market.
- Increased drivers' take-home pay by as much as 40%. Drivers that drive with an Ivee experience installed in their vehicles received more tips and reduced vehicle maintenance costs. Ivee is proud to do their part in helping drivers keep more of the money they've earned.
"Unlike a traditional advertising offering, Mobility as a Service (MaaS) provides a new form of interaction with people," said Giannikoulis. "We see it as an authentic and innovative way to extend a brand's values and hospitality into the vehicle. We do so by providing value to customers first, and building impactful relationships - not just showcasing a 6-second advertisement."
SOURCE Ivee
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