Ivee teams up with American Greetings and Primary Wave Music Publishing to show some love for ride-hailing passengers in Los Angeles this Valentine's Day

LOS ANGELES, Feb. 7, 2019 /PRNewswire-PRWeb/ -- To celebrate Valentine's Day, mobility marketing startup, Ivee, is teaming up with American Greetings and Primary Wave Music Publishing to surprise ride-hailing passengers in Los Angeles with Valentine's Day themed rides. Along with the music of the legendary Smokey Robinson, Uber and Lyft passengers will be greeted with chocolates, heart shaped pillows, mood lighting, roses, the soulful voice of Smokey Robinson, and a special edition American Greeting's SmashUps digital greeting that passengers can send to loved ones.

Ivee's rides will run through Valentine's Day in Los Angeles and exclusively use Tesla Model S and Chevy bolt electric vehicles. Nearly 2,000 lucky passengers will ride in one of these cars for no extra cost. The rides will feature a tablet for busy passengers to send a free SmashUps to anyone they want to show love to. The highly personalized shareable videos will also include a selection of some of Smokey's biggest hits including "My Girl," and "Get Ready."

"Our participation in these thematic rides help remind passengers that it only takes a minute to make a lasting impression in someone's day" said Rob Matousek, GM of Direct to Consumer eCommerce Business at American Greetings.

"Ivee has helped personify what classic 'Smokey Robinson romance' looks like in 2019 – it's imaginative, chivalrous, and still very musical," said Jordan Moran, Director of Digital Marketing at Primary Wave Music Publishing."

"At Ivee we're creating a better passenger experience that goes beyond a 5-star experience. We believe that as the Mobility as a Service industry grows, consumers will want more from an everyday ride", said Alex Giannikoulis Founder and CEO of Ivee. "Collaborating with American Greetings and Smokey Robinson helps us delight passengers this Valentine's season. And most importantly, because we only use zero emission vehicles, brand support like this help us meet our commitment to sustainability."

About Ivee:
Ivee is a mobility marketing company that's created better rides for people and the planet.
Launched last year, Ivee has already delivered its ride experiences to thousands of passengers in Los Angeles. To fulfill its mission to reduce Greenhouse Gas Emissions, Ivee's rides have been delivered on zero emission vehicles like Teslas. The company has quickly amassed tens of thousands of zero emission miles in just its first 90 days and is growing rapidly. You can find Ivee at @rideivee on Facebook, Twitter, and Instagram. http://www.goivee.com

About American Greetings:
As the leader in meaningful connections, American Greetings is committed to making the world a more thoughtful and caring place. Founded in 1906, the creator and manufacturer of innovative social expression products offers paper cards, digital greetings, gift wrap, party goods and more to help consumers honor the people and moments in life that really matter. The Company's major greeting card brands are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and PAPYRUS. AmericanGreetings.com is a go-to destination for connecting, shopping and celebrating with its offering of paper cards, ecards, printables, party supplies and gift wrap along with inspirational content, gift guides, DIY tutorials, a What to Write series, and party planning tips. The 112 year-old Company is headquartered in Cleveland, Ohio, and its products can be found in retail outlets worldwide. For more information, please visit http://www.corporate.americangreetings.com.

About Primary Wave:
Primary Wave Music Publishing was founded in 2006 and specializes in the acquisition and unique marketing of iconic and legendary artists and songs. Over the years the company has acquired the copyrights of over 15,000 songs from the catalogs of legendary artists such as Bob Marley, Smokey Robinson, Kurt Cobain, Aerosmith, John Lennon, Def Leppard, Hall & Oates, Chicago, Glenn Gould, Free, Brenda Russell, Tom Cochrane, Holly Knight, Lamont Dozier, Steve Cropper, CeeLo Green, Blue Mountain Music, Count Basie, Tom Hamilton, Sly & The Family Stone, and many others, and we administer and market such icons as Alice Cooper, Bobby Hebb, Counting Crows, Kenny Loggins, Melissa Etheridge, and Jimmy Van Heusen. As a company, we strive for excellence in the pursuit of catalogs that not only reflect great songwriting, but moments of culture. Primary Wave has strategically grown over the last 13 years into a full-service music company that includes Brand Marketing, Digital Marketing, Publicity, Film/TV and commercial synchronization. In addition to its legendary artist catalogs, Primary Wave Music Publishing also boasts hit songwriters LP, Foy Vance, Kiiara, Jocelyn Alice, Georgia Ku, Aalias, and more. Primary Wave also has strategic ventures with Rough Trade, Janice Brock, and Blue Mountain Music, all of whom specialize in up-and-coming talent.

With just three employees in 2006, Primary Wave has grown to a company of 60+ employees today, with offices in New York, Los Angeles, London, and Austin. With a team of the industry's finest executives, Primary Wave is consistently growing and looking towards the future, focusing on integrating all aspects of creative acts.

SOURCE Ivee