Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Ivee teams up with American Greetings and Primary Wave Music Publishing to show some love for ride-hailing passengers in Los Angeles this Valentine's Day

Uber and Lyft passengers will be surprised with Valentine's Day themed rides which will include hits from the legendary Smokey Robinson


News provided by

Ivee

Feb 07, 2019, 19:15 ET

Share this article

Share toX

Share this article

Share toX

Passengers have loved discovering all of the Valentine's surprises inside of the Ivee vehicles.
Passengers have loved discovering all of the Valentine's surprises inside of the Ivee vehicles.

LOS ANGELES, Feb. 7, 2019 /PRNewswire-PRWeb/ -- To celebrate Valentine's Day, mobility marketing startup, Ivee, is teaming up with American Greetings and Primary Wave Music Publishing to surprise ride-hailing passengers in Los Angeles with Valentine's Day themed rides. Along with the music of the legendary Smokey Robinson, Uber and Lyft passengers will be greeted with chocolates, heart shaped pillows, mood lighting, roses, the soulful voice of Smokey Robinson, and a special edition American Greeting's SmashUps digital greeting that passengers can send to loved ones.

Ivee's rides will run through Valentine's Day in Los Angeles and exclusively use Tesla Model S and Chevy bolt electric vehicles. Nearly 2,000 lucky passengers will ride in one of these cars for no extra cost. The rides will feature a tablet for busy passengers to send a free SmashUps to anyone they want to show love to. The highly personalized shareable videos will also include a selection of some of Smokey's biggest hits including "My Girl," and "Get Ready."

“Our participation in these thematic rides help remind passengers that it only takes a minute to make a lasting impression in someone’s day” said Rob Matousek, GM of Direct to Consumer eCommerce Business at American Greetings.

Post this

"Our participation in these thematic rides help remind passengers that it only takes a minute to make a lasting impression in someone's day" said Rob Matousek, GM of Direct to Consumer eCommerce Business at American Greetings.

"Ivee has helped personify what classic 'Smokey Robinson romance' looks like in 2019 – it's imaginative, chivalrous, and still very musical," said Jordan Moran, Director of Digital Marketing at Primary Wave Music Publishing."

"At Ivee we're creating a better passenger experience that goes beyond a 5-star experience. We believe that as the Mobility as a Service industry grows, consumers will want more from an everyday ride", said Alex Giannikoulis Founder and CEO of Ivee. "Collaborating with American Greetings and Smokey Robinson helps us delight passengers this Valentine's season. And most importantly, because we only use zero emission vehicles, brand support like this help us meet our commitment to sustainability."

About Ivee:
Ivee is a mobility marketing company that's created better rides for people and the planet.
Launched last year, Ivee has already delivered its ride experiences to thousands of passengers in Los Angeles. To fulfill its mission to reduce Greenhouse Gas Emissions, Ivee's rides have been delivered on zero emission vehicles like Teslas. The company has quickly amassed tens of thousands of zero emission miles in just its first 90 days and is growing rapidly. You can find Ivee at @rideivee on Facebook, Twitter, and Instagram. http://www.goivee.com

About American Greetings:
As the leader in meaningful connections, American Greetings is committed to making the world a more thoughtful and caring place. Founded in 1906, the creator and manufacturer of innovative social expression products offers paper cards, digital greetings, gift wrap, party goods and more to help consumers honor the people and moments in life that really matter. The Company's major greeting card brands are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and PAPYRUS. AmericanGreetings.com is a go-to destination for connecting, shopping and celebrating with its offering of paper cards, ecards, printables, party supplies and gift wrap along with inspirational content, gift guides, DIY tutorials, a What to Write series, and party planning tips. The 112 year-old Company is headquartered in Cleveland, Ohio, and its products can be found in retail outlets worldwide. For more information, please visit http://www.corporate.americangreetings.com.

About Primary Wave:
Primary Wave Music Publishing was founded in 2006 and specializes in the acquisition and unique marketing of iconic and legendary artists and songs. Over the years the company has acquired the copyrights of over 15,000 songs from the catalogs of legendary artists such as Bob Marley, Smokey Robinson, Kurt Cobain, Aerosmith, John Lennon, Def Leppard, Hall & Oates, Chicago, Glenn Gould, Free, Brenda Russell, Tom Cochrane, Holly Knight, Lamont Dozier, Steve Cropper, CeeLo Green, Blue Mountain Music, Count Basie, Tom Hamilton, Sly & The Family Stone, and many others, and we administer and market such icons as Alice Cooper, Bobby Hebb, Counting Crows, Kenny Loggins, Melissa Etheridge, and Jimmy Van Heusen. As a company, we strive for excellence in the pursuit of catalogs that not only reflect great songwriting, but moments of culture. Primary Wave has strategically grown over the last 13 years into a full-service music company that includes Brand Marketing, Digital Marketing, Publicity, Film/TV and commercial synchronization. In addition to its legendary artist catalogs, Primary Wave Music Publishing also boasts hit songwriters LP, Foy Vance, Kiiara, Jocelyn Alice, Georgia Ku, Aalias, and more. Primary Wave also has strategic ventures with Rough Trade, Janice Brock, and Blue Mountain Music, all of whom specialize in up-and-coming talent.

With just three employees in 2006, Primary Wave has grown to a company of 60+ employees today, with offices in New York, Los Angeles, London, and Austin. With a team of the industry's finest executives, Primary Wave is consistently growing and looking towards the future, focusing on integrating all aspects of creative acts.

SOURCE Ivee

Modal title

Riders can send a SmashUp greeting from inside the vehicle.
Riders can send a SmashUp greeting from inside the vehicle.
Riders can send a SmashUp greeting from inside the vehicle.

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.