JALIZA disrupts the beauty market by launching five in-stock braided wig cap sizes (XS-XL) at one standard price, eliminating the "custom tax" for inclusive cap sizing. Featuring a rare 19.5" Extra Small wig cap option, premium human hair and lightweight glueless construction, JALIZA delivers a tangle-free, secure fit for every Black woman without the industry-standard 6-week wait.
ATLANTA, Nov. 24, 2025 /PRNewswire-PRWeb/ -- For too long, the hair wig market has operated on a "one size fits most" model that rarely fits the reality of black women. Today, premium brand JALIZA announces a definitive shift in that narrative. Effective immediately, the brand is launching a full size range, from Extra Small to Extra Large cap size, held in ready-to-ship inventory at one standard price.
This move positions JALIZA as the first braided wig retailer to eliminate the custom wait times and price premiums typically associated with inclusive sizing, marking a significant step forward in beauty equity.
The End of "Making It Work" - For generations, protective styling has been a cornerstone of Black hair culture. However, the rise of the braided wig industry brought a new challenge: ill-fitting caps that slide, gap or cause tension headaches.
"One-size-fits-all has never truly reflected the diversity of our head shapes," says a spokesperson for JALIZA. "Whether a woman is navigating alopecia, postpartum shedding or simply has a petite head size, she deserves a unit that fits securely right out of the box."
Inclusivity by the Numbers - JALIZA has overhauled its sizing chart to reflect real measurements, offering wig cap sizes ranging from a true Extra Small (19.5") to Extra Large (23.5"). While bespoke brands typically require a 4-6 week production timeline for these specialty sizes, JALIZA holds all five cap sizes in stock. Even in the event of a sell-out, JALIZA's efficient production model ensures a custom craft time of just 1-2 weeks, less than half the wait time of industry competitors.
The "First Wig" Standard: Removing Barriers to Entry For many Black women, the hesitation to wear a braided wig hasn't been a lack of desire, it has been the fear of unbearable heaviness, a fake "wiggy" appearance and the frustration of immediate tangling. JALIZA has engineered a trifecta of features designed to dismantle these barriers, effectively becoming the first viable braided wig option for many women:
- Premium Human Hair Quality: Unlike standard synthetic units that mat and stiffen after a few wears, JALIZA utilizes high-quality human hair. This ensures the style remains tangle-free, soft and manageable for the long term.
- True "Wear-to-Go" HD Lace: JALIZA eliminates the learning curve of wig application. Each unit features pre-cut HD lace, pre-bleached knots and a pre-stretched hairline. This detailed preparation means the wig requires zero scissors or customization, offering a flawless, scalp-like melt the moment it leaves the box.
- Lightweight Glueless Construction: The brand's signature cap is scientifically engineered to provide the visual density of full braids without the neck strain. The structure of the cap itself ensures a snug, ergonomic fit that stays secure without the need for harsh adhesives, protecting the edges while delivering all-day comfort.
Availability - The comprehensive size range is available now across all major styles in the JALIZA collection. Every size is offered at price parity, ensuring that a customer with a 19.5-inch head pays the exact same as a customer with a 22-inch head.
To explore the collection, visit www.JALIZA.com.
About JALIZA - JALIZA is a premium wig brand dedicated to the modern Black woman. Bridging the gap between convenience and culture, JALIZA specializes in hyper-realistic braided wigs that offer the beauty of fresh braids without the salon wait. With a focus on craftsmanship, fit inclusivity and protective styling, JALIZA empowers women to wear their crown with confidence.
Media Contact
JAMES, JALIZA STYLES INC, 1 3102808096, [email protected], https://www.jaliza.com
SOURCE JALIZA STYLES INC
Share this article