Jamba Selects FranchiseBlast for Brand Consistency

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800-Location Health Food Pioneer Uses Mobile Brand Consistency Tools.

“We see brands move to virtual visits, as a way to abide by travel restrictions and social distancing protocols.” - Dean Hatzitheodosiou, FranchiseBlast

Jamba, a global health food brand leader with over 800 locations chose FranchiseBlast for their mobile Brand Consistency apps. Jamba, a pioneer in the smoothie world serves on-the-go freshly blended fruit and vegetable smoothies along with made-to-order bowls, fresh-squeezed juices and shots, boosts and more.

The smoothie giant was formerly known as Jamba Juice but dropped “Juice” from its name in 2019, to reflect its expanded menu. At the same time, they added a new menu, logo, website, location remodel and are now updating their digital tools, including FranchiseBlast.

Founded in 1990 within California, Jamba was in the business of smoothies when it was cutting edge. As the category has become more mature, Jamba is pivoting in terms of technology. As part of that, Jamba is joining other members of the Focus family of brands on the FranchiseBlast platform, such as Cinnabon, Auntie Anne’s, Schlotzsky’s, McAlister’s Deli and Moe’s Southwest Grill.

“We see brands move to virtual visits, as a way to abide by travel restrictions and social distancing protocols,” explains Dean Hatzitheodosiou, Sr. Director of Sales and Business Development at FranchiseBlast. “Even though these tools have been around for a while, we find that they are sparking interest now, since they support a new kind of franchisee interaction.”

At the center of the project is an evaluation which Jamba refers to as “Whirl’d Class Service.” Experienced restauranteurs know that there are thousands of little things make a food experience great. Jamba’s evaluation has all the things that you would expect, such as quality, marketing and cleanliness, but it goes above and beyond, by asking staff to focus on “making the guest’s day,” and it requires staff to show pride in their work.

The platform is rolled out in 2020.

About Jamba

Jamba is a global lifestyle brand that serves freshly blended fruit and vegetable smoothies, bowls, juices, cold-pressed shots, boosts, snacks, and meal replacements. Jamba has more than 800 locations worldwide and is a subsidiary of Focus Brands Inc.

About FranchiseBlast

FranchiseBlast strives to help entrepreneurs be more successful. Their mobile suite of tools, created with franchising in mind, improves operational performance, brand consistency and coaching. The Scorecard, Field Audit App and Business Plan App empower franchisors and franchisees alike.

The apps can be used by Franchise Business Coaches (FBCs) during their field visits or directly by franchisees themselves via self-assessments. And the entire organization benefits from the increased knowledge via reports. These mobile apps are used by over 100 brands around the world including Liberty Tax, Duck Donuts and Best Life Brands.

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Stefania Sigurdson Forbes
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