4WP/TAP is already the leader in the Jeep/Truck aftermarket space with a diverse business model, and I see a big opportunity for growth into the future. I’m excited to join a passionate and talented Marketing team and set a course to capture that growth.
COMPTON, Calif. (PRWEB) March 06, 2019
Transamerican Auto Parts announced today that Jason DiFuccia will be joining 4 Wheel Parts (4WP)/TAP Worldwide, LLC (TAP) as Sr. Marketing Director, transitioning into the role in the coming weeks. In his new position, DiFuccia will lead the centralized Marketing Department for Transamerican Auto Parts, establishing holistic marketing strategies for the organization and cultivating the 4 Wheel Parts (4WP) brand globally. He will lead a team comprised of TAP Directors Brent Goegebuer (Advertising & Events), Joey DiGiovanni (Creative Marketing & Partnerships) and Judd Kuehling (Retention Marketing).
In addition, DiFuccia will be responsible for driving collaborative, cross-functional work across the TAP product design/manufacturing division to create proactive demand for new products and ensure effective launches for in-house brands Pro Comp, Smittybilt, Poison Spyder, Rubicon Express, G2 Axle & Gear and LRG Rims.
“We are excited to welcome Jason to the TAP team,” said Craig Scanlon, President of 4 Wheel Parts (4WP) / TAP Worldwide, LLC. “In the ten years Jason led Polaris ORV Marketing, he was instrumental in taking Polaris’ largest division to the next level. His background makes him uniquely qualified to revolutionize our TAP brands as well as our 4WP retail brand.”
Prior to joining TAP, DiFuccia spent 17 years in a variety of leadership roles at Polaris, including Director of Marketing for Polaris Off-Road Vehicles and most recently, Program Director for newly formed Factory Choice initiative.
“4WP/TAP is already the leader in the Jeep/truck aftermarket space with a diverse business model, and I see a big opportunity for growth into the future,” said DiFuccia. “I’m excited to join a passionate and talented Marketing team and set a course to capture that growth.”
ABOUT 4 WHEEL PARTS: 4WP is a powerhouse in the growing $10-plus billion Jeep and truck accessory market. A division of Transamerican Auto Parts (TAP Worldwide, LLC), and acquired by Polaris Industries Inc. in 2016, 4WP sells and installs an extensive line of industry-leading aftermarket parts and accessories for off-road enthusiasts through 94 brick-and-mortar stores in North America and online at http://www.4WP.com. More than 500 aftermarket auto brands are offered through 4WP, including off-road wheels, tires, suspensions, drivetrains, exterior/interior accessories, recovery equipment, lighting, electronics, replacement parts and gear for the outdoor/camping lifestyle.