Java Monster's Coffee Bar Fuels Project Ethos New York at Fashion Week Featuring an Evening of Fashion, Music and Art
New York, NY (PRWEB) September 11, 2014 -- Java Monster, the official energy drink, partnered with Project Ethos to sponsor their New York Fashion Week debut Tuesday night at Marquee New York. The one-night event welcomed over 500 guests who celebrated rising talents in fashion, music and art from New York and across the U.S.
Java Monster hosted a lounge for guests to enjoy their favorite Java Monster drink and hang out during this exclusive event. Featured drinks included: Mean Bean, Loca Moca, and Vanilla Light.
The 8:30 pm fashion show opened with New York natives SACHIKA presented by Avita Premium Artesian Water and their new collection “Enchanted,” followed by Liberty Garden whose mission of “buy one piece, save one life” supports Doctors without Borders and brings Malaria treatments to those in need. Italian brand M.Bottiglieri brought structured and sophisticated pieces to the runway followed by season 11 Project Runway alum Richard Hallmarq featuring his signature, all-black collection.
Phoenix Entertainment presented a surprise aerialist performance between the fashion show sets that stunned the audience. The 9:30 pm fashion show had Los Angeles based, The Ashley Michaelsen Collection “Toxic Romance,” followed by loungewear and underwear line, Wood Underwear. Aleena Khan made her NYFW premiere with jewel tones and hand embroidering before season 7 Project Runway alum Jesus & Antonio Estrada closed with a couture show.
Other highlights included live art by Tripp Derrick Barnes of Pop Neoism and Royce Bannon and a digital art display by Joshua Kogan Photography. Vendors included Shop Ethos, Jimmie Joy Jewels and a charging station by Speck featuring Candywirez.
The 21+ event concluded with an after party at 10 pm featuring DJ Alex Ortega who kept guests partying with music and live painting.
Complete information on Project Ethos, the designers, program schedule and sponsors can be found at the official website at Project Ethos.
About Java Monster
Based in Corona, California, Java Monster is coffee done the Monster way. Java Monster's premium coffee and cream offers the perfect mix of ingredients. Brewed with killer flavor and supercharged with the Monster Energy blend, Java Monster gives you half the caffeine of regular coffee and twice the buzz. Java Monster Personalities include Mean Bean, Loca Moca, Kona Blend, Vanilla Light, Irish Blend and Cappuccino; all created to satisfy whatever mood suits your lifestyle. See more about Monster Energy Company including all of its drinks at http://www.monsterenergy.com.
About Project Ethos
Since 2005, Project Ethos has consisted of a fashion show, music performance, and art gallery in one venue on one night. With over 1,500 fashion designers, musicians and artists featured, Project Ethos has held large-scale productions in Los Angeles, San Diego, San Francisco, Portland, Las Vegas Scottsdale, and Chicago, with New York and Miami launching in the Fall of 2014. Past designers have been featured on Project Runway, sold in retail stores and featured in prominent publications. Previous music acts have won Grammys and played the Super Bowl. Hundreds of original art pieces have been sold.
Kim Dresser, Indie Agency Inc., http://www.indiepragency.com, +1 (949) 300-5546, [email protected]
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