Honored as one of just seven inaugural recipients nationwide of the Commercial Excellence Award as part of the 2025 McKnight's Women of Distinction program. This new award category recognizes women working at vendor companies who have demonstrated exceptional leadership, innovation, and influence in advancing the mission, operations, and quality of care across the senior living, home care, and skilled nursing sectors. Jeanine Ruda Genauer is the founder and principal at JPR Group Public Relations.
FAIRFIELD, N.J., May 21, 2025 /PRNewswire-PRWeb/ -- JPR Group Public Relations is proud to announce that its Founder and Principal, Jeanine Ruda Genauer, has been honored as one of just seven inaugural recipients nationwide of the Commercial Excellence Award as part of the 2025 McKnight's Women of Distinction program.
This new award category recognizes women working at vendor companies who have demonstrated exceptional leadership, innovation, and influence in advancing the mission, operations, and quality of care across the senior living, home care, and skilled nursing sectors.
In presenting the award, McKnight's highlighted why Genauer was selected stating, "For more than 15 years, Jeanine has been a transformative force in long term care communications. Her work has helped shape not just individual organizations, but the entire industry. With a deep commitment to transparency, a sharp strategic vision, and a gift for storytelling, she works to elevate public perception, and build stronger, more meaningful connections with residents, families, and the broader community."
Genauer's recognition highlights her transformative impact on long-term care communications, particularly through her pioneering work during the COVID-19 pandemic. As the strategic force behind a high-profile crisis response campaign for Juniper Communities, her leadership led to over 2.1 billion positive and neutral earned media impressions, 1,800+ placements, and widespread coverage in outlets such as The New York Times, Forbes, and AP News.
"I am truly honored to be part of this amazing group of inspiring women," said Genauer. "This award acknowledges the unwavering commitment of all the honorees to enhancing the lives of older adults and shaping the future of long-term care with excellence and compassion."
For over two decades, Jeanine has helped elevate the profile of senior living communities, launching successful campaigns. Her innovative storytelling approach and media strategies have strengthened industry perception and supported resident engagement, employee recruitment, and stakeholder trust. "Jeanine's steady leadership and strategic communications were invaluable during the unprecedented challenges of the pandemic," said Lynne Katzmann, Founder and CEO of Juniper Communities. "Her compassionate, clear messaging helped maintain unity and trust when it mattered most."
In addition to her professional achievements, Jeanine is a passionate supporter of social and cultural causes. She has also been recognized as a Leading Brand Builder by Leading Women Entrepreneurs and is a recipient of the Great Oak Award from New Jersey Monthly.
Jeanine and the other national honorees were celebrated at a ceremony held in Chicago on May 13, 2025.
About JPR Group, LLC
JPR Group, LLC, is an award-winning Public Relations and Social Media Marketing Communications firm based in Fairfield, NJ. As a certified Women's Business Enterprise (WBE), the agency develops and implements strategic public relations campaigns across senior living, nonprofit, grocery retail, education, and other sectors. Known for securing consistent national and regional media coverage, the firm delivers comprehensive communications services including media relations, content creation, award nominations, speaking engagements, and crisis communications. The agency's work has earned numerous recognitions, including being named a Leading Brand Builder by Leading Women Entrepreneurs, receiving the New Jersey Monthly Magazine's Great Oak Award for charitable work, and communication industry recognitions from MarCom Awards, NJPRSA Pyramid Awards, and Viddy Awards among others. For more information, visit www.jprgroup.com or contact Jeanine Genauer at [email protected].
Media Contact
Sofia Fiorita, JPR Group Public Relations, 1 973-980-0100, [email protected], www.jprgroup.com
SOURCE JPR Group Public Relations

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