Jeenie Wins at First Startup of the Year's Virtual Pitch Competition

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In lieu of its annual Startup Night SXSW event, Established hosted 14 Startups and 28 judges in an online gathering on March 17

Jeenie pitches Startup of the Year Virtual SXSW

Jeenie pitches Startup of the Year Virtual SXSW

“Jeenie is humbled to be recognized as Startup of the Year's SXSW Virtual Winner by such an esteemed panel of judges, particularly given the quality of the competing startups. We'll honor our victory by making an impact in healthcare interpreting at this significant time." Kirsten Brecht Baker, CEO

Established announced that Jeenie from Washington D.C was selected as their Startup of the Year Virtual Pitch Competition Winner. The online event took place on March 17 and was a successful solution to the canceling of SXSW due to the threat of Coronavirus. The recognition is a part of Startup of the Year’s 10-month program, produced by Established, that discovers and supports the very best emerging startups from the U.S. and beyond.

“It is an honor to be named Startup of the Year's Startup Night SXSW 2020 Winner! Established did a remarkable job of organizing the virtual pitch event amid the tumult of COVID-19. We are humbled to be recognized by such an esteemed panel of judges, particularly given the quality of the other startups with whom we competed. We plan to honor our victory by making a significant impact in healthcare interpreting at this significant time. The team at Jeenie thanks Startup of the Year and SXSW, and sends well wishes to our entire startup community!” Kirsten Brecht Baker, CEO, Jeenie

The winner of the online competition, Jeenie, is a 24-hour digital marketplace that provides on-demand access to live, human language experts for interpreting help and cultural advice. They took home a fast-track spot to the 8th Annual Startup of the Year competition that will culminate virtually this fall, as well the Startup Night SXSW golden microphone trophy. The Top 5 winners (detailed below) will all receive American Airlines Business Extra points and will be featured in a future episode of the Startup of the Year Podcast.

The Top 5 Startups were: Jeenie (1st), EarBuds (2nd), CanaAIry (3rd), Collective Liberty (4th), and CarpeDM (5th). The People’s Choice Award went to Judges of the competition include tech leaders from around the United States: Sarah Kunst, Managing Director, Cleo Capital; Lesa Mitchell, Managing Director Kansas City, Techstars, Brent Wistrom, Senior Editor, American Inno; and Cezara Windrem, Innovation Catalyst, Head of VR, Enterprise Innovation and Product Development for AARP just to name a few.

You can view the pitch competition in its entirety online today by visiting: and subscribe to the Established YouTube channel for future live events like this one.

Established is accepting applications for the 2020 Startup of the Year competition. Please visit for eligibility, fast-track opportunities, and more.


About Established
Established is a consultancy focused on helping organizations with their innovation, startup, and communication strategies. Created by the talent responsible for building the Tech.Co brand (acquired in 2018), Established leverages decades of experience to help collaborators build their brand, engage audiences and accomplish their goals. For more about Established, visit

About Startup of the Year™
Powered by Established, the Startup of the Year program is a global competition, world-wide community, and resource to elevate startup founders. Since 2006, the Established team has discovered and supported the most promising and innovative startups from around the world via this annual competition, its Investment Community, Daily Dealflow newsletter, Startup of the Year Podcast, Activation Events, and more. For more about the Startup of the Year program, visit

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Jessica Boone
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