Jersey City Firm Build n Blaze Tackles Misinformation on COVID-19

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Build n Blaze TV’s 2019 launch at the United Nations General Assembly was futurist Radia Funna’s invite to a new generation to engage with the Sustainable Development Goals (SDGs). It’s newest program, #Normal4Now shares facts and busts myths about COVID-19.

@BuildnBlaze #Normal4Now

@BuildnBlaze #Normal4Now

“Yes, misinformation and disinformation were around during the Spanish Flu. The difference with COVID-19 is that we are living in an era when exponential technologies have revolutionized the speed, distance and anonymity with which all information can travel.”—Radia Funna, founder, Build n Blaze

As the COVID-19 pandemic takes away lives and livelihoods, it has also opened up a new frontier of misinformation and disinformation that threatens to cause irreparable harm to us and our efforts to stop it. The organizational strategy firm Build n Blaze recently launched #Normal4Now on Build n Blaze TV, a social media campaign to address the reality of COVID-19 in all our lives by sharing facts and busting myths daily @BuildnBlaze or @BuildnBlazeTV on Facebook, Twitter and LinkedIn.

The campaign’s primary goal is to tackle misinformation and disinformation by providing neutral and easy to digest information on topics including the symptoms and spread of COVID-19 or how to stay healthy and fit when facing stay-at-home restrictions. For instance, as disinformation about masks fuel an unexpected cultural divide; the program recently spent a week focusing on simple facts about masks: when and how to wear them.

“Less than a year after we launched it as an experiment to bring the youth and those I often refer to as the “unusual suspects” to the world's most important gathering of global leaders, the United Nations General Assembly; COVID-19 has brought into sharp focus just how much value Build n Blaze TV can continue to provide by democratizing information that shape humanity's most important priorities.”—Radia Funna, founder, Build n Blaze

About Build n Blaze
Build n Blaze, LLC. is an organizational strategy firm dedicated to providing our clients with data-driven and evidence-based approaches to navigate disruptions (such as technologies of the fourth industrial revolution and socioeconomic shifts) and an ecosystem to achieve transformation. We have a long-term commitment to the future of work, education and parity as well as to the United Nations’ administered Sustainable Development Goals (SDGs) for a better world. Based in the Greater New York City Area, our work leverages theories by our founder, the futurist Radia Funna, including her theory of the "Exponential Human” or "xHuman". #Normal4Now

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