JiMMYBAR! Releases Protein Bar Campaign Featuring Rock Legend Jim Peterik

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“Eye of the Tiger” songwriter stars in JiMMYBAR! commercial; protein bar maker issues limited edition Eye of the Tiger bar

Rock legend Jim Peterik stars in JiMMYBAR!'s new ad campaign.

“The new campaign captures the playful vibe of brand’s personality. At JiMMYBAR!, we take our food very seriously but we don’t take ourselves seriously,” said Jim Simon, JiMMYBAR!’s co-founder and co-CEO.

As Creed II continues to generate box office success, JiMMYBAR! has its own star to champion.

The clean protein bar maker has teamed up with rock legend Jim Peterik to launch its Eye of the Tiger JiMMYBAR! campaign. Peterik is best known as a founding member of the Ides of March, formerly of Survivor and 38 Special fame. He’s also the co-writer of the iconic song “Eye of the Tiger” from Rocky III.

As part of the campaign, JiMMYBAR! created a video ad to show how everyone can unleash their inner rock star when they eat the Eye of the Tiger JiMMY!. This ad ties in the bar’s energizing benefits with the brand’s tongue-in-cheek humor.

“The new campaign captures the playful vibe of brand’s personality. At JiMMYBAR!, we take our food very seriously but we don’t take ourselves seriously,” said Jim Simon, JiMMYBAR!’s co-founder and co-CEO.

The Eye of the Tiger JiMMY! is a performance bar made with caramel, chocolate, and peanuts. The bar delivers an extra boost by adding guarana, a plant-based source of caffeine, while packing in 25 grams of protein and staying under 300 calories. It is also fortified with turmeric which may reduce inflammation.

“JiMMYBAR! is excited to be working with Jim Peterik as we continue our marketing push around this delicious new product,” said Jason Wadler, co-CEO of JiMMYBAR!. “We know the strength of his partnership will take JiMMYBAR! to the next level as we roll out digital videos, exclusive events and limited edition bars.”

JiMMYBAR! is also issuing a limited edition Eye of the Tiger JiMMY!, wrapped in a sleek, black package, to celebrate the latest installment in the Rocky film series, which will be available exclusively online. The blue Eye of the Tiger JiMMY! can be purchased nationwide at Walmart stores, Hudson News within airports and a number of other retail partners.

Founded by Jim Simon (the entrepreneur) and his sister Annette (the chef) in Chicago, JiMMYBAR! has a mission to give every household the cleanest protein bar with a decadent taste and a playful experience. JiMMYBARs are uniquely fulfilling that goal with its chef-curated recipes, dozens of flavors, and responsibly sourced ingredients.

JiMMYBARs can be found in more than 20,000 locations across the US and Canada, including Costco, Circle K, 7-Eleven, WaWa, and BJ’s Wholesale Club. The full line of JiMMYBARs are always available at JiMMYBARs.com.

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Aaron Mays
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