"We are at a pivotal moment as an industry. If marketers don’t start taking steps now to transition to a post-cookie world, they risk not only losing to the competition but more importantly, shattering the trust of consumers who depend on them to keep their data protected."
SAN MATEO, Calif. (PRWEB) February 18, 2020
Jivox, the leader in personalized digital marketing, today announced its upcoming live webinar “What Marketers Need To Know As They Transition to Personalization Without Third-Party Cookies.” The discussion will be co-hosted by Diaz Nesamoney, Jivox CEO and Founder, and Anna Luo, Jivox VP Customer Innovation and Marketing, and will take place on Tuesday, February 25 at 11 a.m. PT (1 p.m. CT/ 2 p.m. ET).
During the discussion, attendees will learn the implications of the demise of third-party cookies on the digital marketing ecosystem, the remaining options for brands to continue offering personalized messages to consumers, and key factors to consider during their transition to a post-cookie world.
“The entire advertising and marketing industry infrastructure has been built on third-party cookies and many marketers who have come to rely on that data to offer personalized experiences to consumers don’t know what to do now that it’s crumbling,” said Nesamoney. “We are at a pivotal moment as an industry. If marketers don’t start taking steps now to transition to a post-cookie world, they risk not only losing to the competition but more importantly, shattering the trust of consumers who depend on them to keep their data protected.”
A recent survey from McKinsey states that 90% of consumers have concerns about online privacy, and half are limiting online usage because of these concerns. At the same time, 64% of digital marketers said this, along with regulations, will not prevent them from gathering future data they need to deliver personalized experiences. This webinar will provide marketers with a different approach to thriving in a post-cookie world.
For more information or to register, please visit https://info.jivox.com/identity-personalization-in-a-post-cookie-world
Jivox is transforming the way the world experiences digital marketing. We connect brands with their audiences in the most personalized way: using big data, AI/machine learning, Dynamic Creative Optimization (DCO), customer journey optimization and identity technologies to deliver user-consented omni-channel precision marketing. With Jivox, brands can track, measure, and optimize customer paths–starting from a brand website, email, or exposure to an advertisement–that are driving engagement and conversions. Through automation, Jivox delivers ROI by reducing production costs and increasing media performance. Jivox is trusted by hundreds of leading companies including Marriott International, Toyota, Sony, AirBnB, Mazda, Pepsi and more.
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