We're excited to continue to invest in and partner with Jivox as they disrupt how brands communicate, and help put an end to interruptive and irrelevant advertising.
SAN MATEO, Calif. (PRWEB) April 17, 2019
Jivox, the personalized digital marketing technology leader, today announced the completion of a $9 million funding round to invest in global growth opportunities and enhance its landmark Personalized Dynamic Creative Optimization (DCO) platform to better serve large multinational and direct-to-consumer brand customers. Existing investors Fortisure Ventures, You & Mr Jones and Jivox Founder and CEO Diaz Nesamoney participated in this round.
The adoption of personalized dynamic creative advertising technologies is rapidly increasing in the digital advertising marketplace. Personalization significantly increases engagement between consumers and brands, and the technologies helping to automate the creation of this content significantly reduces production costs by lessening dependence on expensive traditional methods. For more information, The Forrester Wave™: Creative Advertising Technologies, Q4 2018 provides adoption trends of personalized dynamic creative advertising technologies, recommendations for brands, and recognizes Jivox as a leader in the evaluation.
“Since our launch we've been obsessive about investing in companies that help brands to do their marketing better, faster and cheaper using the most advanced technology,” said David Jones, Founder and CEO of You & Mr Jones. “Jivox is a great example of that, using AI and machine learning to allow brands to deliver data-driven intelligent content. Their DCO platform creates thousands of creative and messaging variations in real time to allow brands to have literally millions of personalized conversations. We're excited to continue to invest in and partner with Jivox as they disrupt how brands communicate, and help put an end to interruptive and irrelevant advertising.”
"Global brands are seeing the critical need to engage with consumers precisely and in a relevant manner across media channels or risk turning them off completely, and this is where personalized creative comes in as a must-have solution," said Diaz Nesamoney, President and CEO of Jivox. "As a result of the rapid adoption of personalized dynamic creative technology, our brand business is growing 100 percent year-over-year, and we are very pleased to have the support of our investors in financing the rapid growth of the company."
Jivox is transforming the way the world experiences digital marketing. We connect brands with their audiences in the most personalized way: using big data, AI/machine learning, Dynamic Creative Optimization (DCO) and customer journey optimization technologies to deliver omni-channel precision marketing. More than serving relevant messages in consumers’ purchase-intent micro moments across all channels, brands can track, measure, and optimize customer paths–starting from a brand website, email, or exposure to an advertisement–that are driving engagement and conversions. Recognized as a leader in creative advertising technologies, only Jivox delivers 1:1 messaging throughout the customer journey, seamlessly linking paid and owned media. Jivox is trusted by hundreds of leading companies including Marriott International, Toyota, Sony, Electronic Arts, Mazda, Pepsi and more.