SAN MATEO, Calif., Oct. 13, 2020 /PRNewswire-PRWeb/ -- Jivox, the personalized digital marketing technology leader, announced today it has been recognized as a leader in The Forrester Wave™ Creative Advertising Technologies, Q4 2020 report.
Forrester's 2020 evaluation cites Jivox's investment in personalized commerce, the next-phase of growth for brands: "Jivox embraces the evolving needs of the modern brand, which faces disruption on many fronts — from the direct-to-consumer (DTC) revolution to the economic turmoil of the COVID pandemic — and for which the business performance for creative adtech has become a requirement, not a nice-to-have."
Forrester evaluated nine of the most significant creative advertising technology (adtech) providers across 37 criteria. Jivox received the highest possible score in 28 criteria including company vision, product vision, profitability and customer makeup by size, to name a few. Among the evaluated vendors, Jivox ranked the highest in the criteria of formats and ad assembly and decisioning in the current offering category, which it believes speaks directly to Jivox's product innovation.
"We listen closely to customers and have successfully stayed ahead of their growth trajectory: from omnichannel personalization for the delivery of relevant messaging across paid and owned channels, modular creative approach for saving production costs, to personalized eCommerce marketing," said Diaz Nesamoney, Founder and CEO of Jivox. "This year, we introduced Kairos, a newly patented purchase prediction technology solution built specifically for eCommerce marketing. Kairos caters to the specific needs of our customers as they transition to the digital-first era due to the COVID-19 pandemic. As Forrester keenly points out, Jivox is investing in eCommerce innovations. These include prediction algorithms, platform integrations, and emerging ad formats. We believe being named a leader points to our team's dedication to prioritizing innovation, remaining agile and improving the customer experience as we continue to lead the market."
The success of Jivox is reflected directly from its customers, who saved $642 million in cost savings and more than $1 billion in ROI in 2019 alone using Jivox's Dynamic Canvas technology. For more information, visit http://www.jivox.com.
For a complimentary copy of The Forrester Wave™ Creative Advertising Technologies, Q4 2020 report, please contact us at [email protected].
About Jivox
Jivox is transforming the way the world experiences digital marketing by connecting brands with their audiences in the most personalized way. Jivox' Dynamic Creative technology drives engagement and digital commerce across paid and owned media, delivering ROI by reducing production costs and increasing media performance using big data, AI/machine learning, Dynamic Creative Optimization (DCO), and identity technologies. Jivox Kairos Purchase Prediction Engine drives sales by matching the right products with consumers that have the highest purchase intent. Jivox is trusted by hundreds of leading companies including Electronic Arts, Marriott International, Mazda, Nestle, T-Mobile and Unilever and more. Jivox has been recognized by Forrester as a leader in creative advertising technologies.
SOURCE Jivox
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