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Joe & Bella Adaptive Apparel Brand Receives Chicago Innovation Award


News provided by

Joe & Bella

Nov 17, 2022, 09:00 ET

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Company Continues to Innovate with Launch of New Everyday Freedom Pant

CHICAGO, Nov. 17, 2022 /PRNewswire-PRWeb/ -- Chicago Innovation has unveiled the winners of the 21st Annual Chicago Innovation Awards, which includes Joe & Bella as the "Up-and-Comer" of the year. The adaptive apparel brand has been recognized for creating fashion-forward clothes that bring dignity, joy, and ease to the lives of older adults and those who care for them.

Chicago Innovation selected 20 winners from 365 nominations and announced the award recipients on November 16, 2022, at Morgan Manufacturing in Chicago. The Chicago Innovation Awards are the foremost recognition of the most innovative new products and services brought to market each year in the Chicago area.

“We are honored to be recognized with the Chicago Innovation Award, which coincides with the launch of our newest clothing item, the Everyday Freedom Pant, a first-of-its kind adaptive pant for women and men,” said Jimmy Zollo

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"We are honored to be recognized with the Chicago Innovation Award, which coincides with the launch of our newest clothing item, the Everyday Freedom Pant, a first-of-its kind adaptive pant for women and men," said Jimmy Zollo, co-founder and CEO of Joe & Bella. "Our design team considers and tests how to most effectively adapt clothing to an older adult's physical condition and lifestyle. The result is an expanding line of innovative, functional and fashionable adaptive clothing."

For older adults experiencing changes in their health, getting dressed and undressed can be stressful, painful, and stigmatizing. Adaptive clothing that uses such features as zippers, snaps, and magnets provides easy access to a part of someone's body without requiring they remove the entire garment, making it easier and quicker to dress and undress.

For example, the two side-zippers on Joe & Bella's Everyday Freedom Pant extend from the waist to the knee and close with snaps to allow for easy changing while seated or lying down. Additionally, the purposeful, stylistic features, such as subtle pleats, help hide incontinence products. The Everyday Freedom Pant is made of premium breathable fabric and available in four modern colors.

Joe & Bella's design team is expanding the collection – and the upcoming pieces include women's chinos, men's khakis, a men's button-down shirt, and women's cardigan sweater. Items are sold at JoeAndBella.com, Etsy, and other online retailers.

"The Chicago area continues to be a global leader in innovation" said Tom Kuczmarski, co-founder with Chicago journalist Dan Miller of the Innovation Awards. "The 2022 winners, like Joe & Bella, are solving unmet needs impacting healthcare, consumer products, the environment, education, workforce development, big data, restaurants, logistics, marketing, food, water, finance, and even zoology."

While other adaptive apparel brands help older adults dress and undress without stress, these brands offer virtually no innovation in terms of style, function and form, which are of paramount importance to today's seniors.

In addition to the Chicago Innovation Award, Joe & Bella has been honored in 2022 with the following: Best Product from Caregiver.com; Fashion Frontier Challenge winner from Tommy Hilfiger; Best New Apparel Brand from Venture Boomer Summit; and Most Innovative Adult Clothing Brand from Global Health & Pharma Magazine.

About Joe & Bella
Founded by father-son team Peter and Jimmy Zollo, Joe & Bella is a Chicago-based adaptive clothing company that is committed to making innovative and fashionable clothing for an older audience. We recognize that we wear is part of our identity, and create clothes that help older adults look and feel like themselves. Our mission – to bring more dignity, joy, and ease to the lives of older adults and those who care for them – drives the design, construction and quality of our clothes. With thoughtful adaptations, our clothes help older adults experiencing cognitive, motor and/or mobility changes dress and undress with less stress and pain while providing ease and saving time for caregivers.

For more information about Joe & Bella, visit JoeAndBella.com and follow us on Facebook (@Shopjoeandbella).

# # #

Photos of the Everyday Freedom Pant are available here.

Media Contact

Beth Richman, Joe & Bella, 1 312-806-8999, [email protected]

SOURCE Joe & Bella

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