JoeFroyo Brings Functional, Lactose-Free Beverages to ABASTUR Trade Show

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Functional Cold Brew™ & Clean Label Creamer™ Products Elevate Coffee with Probiotics, Protein and Other Health Benefits

Delicious and lactose-free, JoeFroyo Functional Cold Brew™ and Clean Label Creamer™ add functional benefits like probiotics and protein to your daily coffee boost.

Dairy innovators, JoeFroyo, bring functional, lactose-free beverages to the renowned ABASTUR trade show. Made with lactose-free Real California Milk®, both the Functional Cold Brew™ and Clean Label Creamer™ product lines enhance your coffee with probiotics, protein and other health benefits.

U.S. dairy innovators JoeFroyo will be bringing their lactose-free functional beverage line to the renowned ABASTUR Trade Show, Booth #1223, August 28–31, 2018, at the Citibanamex Center in Mexico City. They will be debuting their Clean Label Creamer™, the world's first and only coffee creamer that allows you to add probiotics to your coffee, as well as sampling their ready-to-drink (RTD) Functional Cold Brew™ product. All JoeFroyo products are made with premium, lactose-free Real California Milk®.

Launched in late 2017, JoeFroyo Functional Cold Brew™ delivers caffeine, probiotics and protein by combining high-quality cold brew coffee with lactose-free cultured dairy. Featuring 15 grams of natural protein per 12-ounce serving and six live and active probiotic cultures, JoeFroyo Functional Cold Brew™ adds valuable health benefits to your daily boost. It also contains no added sugar, no preservatives, no artificial thickeners or sweeteners, no soy and no gluten.

Building on their Functional Cold Brew™ product, JoeFroyo’s new Clean Label Creamer™ wants to bring the same lactose-free, functional combination to your coffee cup. With a focus on simple, clean components, Clean Label Creamer™ features just three ingredients – probiotics, milk and cream – and is packed with seven probiotic cultures. And just like JoeFroyo Functional Cold Brew™, it contains no added sugar, no preservatives, no artificial thickeners or sweeteners, no soy and no gluten.

“Our Functional Cold Brew™ product is a great on-the-go option,” says JoeFroyo founder and president, Zach Miller. “It’s full of long-lasting energy, natural health benefits and three satisfying coffee-forward flavors: Latte, Espresso and Mocha. With our Clean Label Creamer™, we wanted to provide those same functional benefits, whatever coffee you’re drinking.”

One of the features of the Clean Label Creamer™ that Miller is most excited about is the fact that it is specially formulated to highlight the natural characteristics of your coffee.

Says Miller, “We’re big coffee lovers – obviously – and we wanted to create a creamer that would add functional benefits, without overwhelming the delicate flavors and natural tasting notes of whatever brew you choose. We believe when you’re drinking coffee, you should taste coffee. This is a creamer that lets your coffee shine.”

JoeFroyo will be taking orders for their Functional Cold Brew™ as well as their Clean Label Creamer™ product lines at ABASTUR. Functional Cold Brew™ is available in a bottled, ready-to-drink (RTD) format, as well as bulk options, served either over ice or in a frozen blended dispensed format. The Clean Label Creamer™ is the first of a planned series of creamer products, featuring different functional benefits and delectable flavors to provide enlightened options for lightening your coffee.


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