JOTO PR Disruptors(TM) Announces Impact4Health: Multidisciplinary Team Focused on Reducing Healthcare Disparities

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JOTO PR Disruptors(TM)’s recent new client, Impact4Health, focuses on reducing healthcare disparities by promoting culturally competent healthcare teams. Working in partnership with hospitals, public health departments and healthcare insurance providers, they provide a playbook for promoting health equity.

JOTO PR Disruptors(TM) announces the signing of Impact4Health, which is actively working on the disruption of the current state of healthcare and to promote health equity.

More than half of the U.S.’ population is expected to be minority groups by 2044, Impact4Health is at the forefront of working to promote diversity and inclusivity in healthcare to meet this growing need.

The United States has the most expensive healthcare system in the world, according to the Commonwealth Fund,(1) and the inequities and disparities the system suffers from are palpable and evident. JOTO PR Disruptors(TM) announces the signing of Impact4Health, a multidisciplinary team of community psychologists, public health researchers, physicians and health educators, who are actively working on the disruption of the current state of healthcare and to promote health equity.

“More than half of the U.S.’ population is expected to be minority groups by 2044,” Karla Jo Helms, Chief Evangelist and Anti-PR(TM) Strategist, for JoTo PR, said. “Impact4Health is at the forefront of working to promote diversity and inclusivity in healthcare to meet this growing need.”

Impact4Health is dedicated to reducing healthcare disparities through healthcare innovations, training and effective community and stakeholder engagement. Their focus encompasses four areas—Pay for Success (PFS) initiatives, healthcare staff training, community engagement and population health.

Impact4Health’s Inclusion Scorecard for Population Health directly addresses the concern over bias and the lack of equity in healthcare. The scorecard provides a customized dashboard of more than 70 best practices. Healthcare leaders can access the online tool to evaluate their health management strategy in four distinct areas: tracking key metrics about the population served and the overall diversity of staff at all levels, building a culture of inclusion throughout the health system, creating greater accountability among leaders to address health disparities and developing higher engagement with diverse community stakeholders.

About JOTO PR Disruptors™
After doing marketing research on a cross-section majority of 5,000 CEOs of fast-growth trajectory companies and finding out exactly how they used PR, how they measure it and how they wanted the PR industry to be different, PR veteran and innovator Karla Jo Helms created JoTo PR™ and established its entire business model on those research findings. Astute in recognizing industry changes since its launch in 2009, JoTo PR’s team utilizes newly established patterns to create timely PR campaigns comprising both traditional and the latest proven media methods. This unique skill enables them to continue to increase the market share and improve return on investment (ROI) for their clients, year after year—beating usual industry standards. Based in Tampa Bay, Florida, JoTo PR is an established international public relations agency. Today, all processes of JOTO are streamlined PR services that have become the hallmark of the JoTo PR™ name. For more information, visit  http://www.jotopr.com/. 

AboutImpact4Health
Impact4Health is a multidisciplinary team of community psychologists, public health researchers, physicians and health educators who promote health equity, working in partnership with hospitals, public health departments and healthcare insurance providers. Strategies employed include training in cross-cultural health, inclusive leadership and implementing the Inclusion Scorecard for Population Health. Impact4Health is also a leader in the development of health-related Pay For Success initiatives to address asthma-related emergencies for children living in vulnerable communities. For more information, please visit us as http://www.Impact4Health.com.

1 Abrams, Melinda K. and Tikkanen, Roosa; “U.S. Health Care from a Global Perspective, 2019: Higher Spending, Worse Outcomes?”; Commonwealth Fund; commonwealthfund.org/publications/fund-reports/2014/jun/mirror-mirror-wall-2014-update-how-us-health-care-system?redirect_source=/publications/fund-reports/2014/jun/mirror-mirror; January 30, 2020

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