JPMA’s Director of Child Passenger Safety, Joe Colella, Selected as a 2020 Child Passenger Safety Hall of Fame Inductee

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Joe Colella, director of child passenger safety for the Juvenile Products Manufacturers Association (JPMA), has been selected as a 2020 Child Passenger Safety (CPS) Hall of Fame inductee. The CPS Hall of Fame is an assembly of standout individuals who have contributed to the advancement of Child Passenger Safety. As CPS Hall of Fame inductees, these leaders are recognized for the indelible impressions they have left on their communities, the nation, and even the world to change and improve child passenger safety.

“We are so pleased that Joe has been selected for this esteemed honor,” said Kelly Mariotti, executive director of JPMA. “This recognition highlights both Joe’s incredible work over nearly three decades and the industry’s commitment to continue to find ways to keep babies and young children safer.”

Joe Colella, director of child passenger safety for the Juvenile Products Manufacturers Association (JPMA), has been selected as a 2020 Child Passenger Safety (CPS) Hall of Fame inductee. The CPS Hall of Fame is an assembly of standout individuals who have contributed to the advancement of Child Passenger Safety. As CPS Hall of Fame inductees, these leaders are recognized for the indelible impressions they have left on their communities, the nation, and even the world to change and improve child passenger safety.

Colella has been a nationally recognized child passenger safety writer, program developer, consultant, speaker, instructor and advocate since 1994, and has worked in 47 states, Canada, Israel and Japan. He previously served as chairman of the National Child Passenger Safety Board and was one of the original instructors for the National Child Passenger Safety Technician Certification Training Program. Colella has developed training curricula and presentations for both general child passenger safety awareness and specialized functional training.

“We are so pleased that Joe has been selected for this esteemed honor,” said Kelly Mariotti, executive director of JPMA. “This recognition highlights both Joe’s incredible work over nearly three decades and the industry’s deep commitment to continually finding ways to keep babies and young children safer. We are so fortunate to have Joe, one of the top child passenger safety experts in the world, on the JPMA staff and working across manufacturers to do this important work.”

“Through his career, Joe has established himself as a national leader in the child passenger safety arena and was a natural choice for this year’s Hall of Fame class," said Bob Wall, CPS Hall of Fame chair. "We are excited to have him join the other Hall of Fame members who have each made a significant impact on the evolution, development, and perpetuation of child passenger safety."

In his current role with JPMA, Colella works toward continually improving safety performance for car seats and belt-positioning booster seats with manufacturers, regulators, legislators, consumers and the media. He also actively engages with national and local organizations to address occupant protection and emerging traffic safety issues, providing the most updated industry information available.

ABOUT JPMA
The Juvenile Products Manufacturers Association (JPMA) is the voice of the industry on quality and safety for baby and children's products in North America. We do this by:

  • Advocating for safety through product certification programs and legislative and regulatory involvement;
  • Supporting a broad and diverse membership through member-only programming and industry promotion;
  • And by acting as a comprehensive source for baby product information and education.

JPMA members represent 95 percent of the prenatal to preschool products sold in North America. To find out more about JPMA, our Certification Program and Certified products, and for a complete listing of JPMA Members, please visit https://www.jpma.org. Follow JPMA on Twitter @JPMA and connect with us on Facebook to learn about additional safety tips and JPMA initiatives.

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