Juvia's Place Set to Launch Full Complexion Collection Including 42 Shades of Foundation

Share Article

Indie makeup brand, Juvia's Place, is set to launch a complete complexion collection including a 42-color foundation collection, and 24-color concealer collection.The entire collection is called "I am Magic."

When Juvia’s Place founder, Chichi Eburu, first began wearing makeup, one of her early makeup-buying experiences included being unable to find a foundation shade that perfectly matched her deep skin tone. She knew then that one day she would have to create a cosmetics line that truly focused on inclusivity, providing products that look great on the lightest of skin to the darkest of skin.

Since Launching in 2015, Juvia’s Place has perfectly positioned itself as the go-to brand for high quality, and highly pigmented eyeshadow palettes. Since then, the brand has expanded its collection to include liquid lipsticks, blush palettes, and highlighters.

Now, after over a year in production, Juvia’s Place is thrilled to present an all inclusive complexion collection called, “I am Magic.”

There’s something to be said about looking in the mirror and seeing your face, staring back you, sans the encumbrances of perceived imperfections that might make you feel that you are less than who you are. We were all born to manifest the magic that shines brightly within. This complexion collection, which includes foundation and concealers, will make that possible for any and every skin tone. No shade has been left behind.


I Am Magic Foundation
I am Magic Foundation is a radiant Matte Foundation that offers soothing and moisturizing benefits. Its unique formulation delivers great coverage while hiding imperfections in an instant. Thanks to its light touch, this velvety foundation blends and spreads easily while giving a soft focus effect. Formulated to provide full and buildable coverage, it immediately enhances all skin tones with a healthy look. Paraben Free. Oil Free. Cruelty Free.

  • Shade range: 42 shades
  • Undertones: Cool, Warm, Neutral, Olive
  • Coverage: Buildable to full
  • Formula: Demi-Matte
  • Size: 30 ml
  • Price: $20 USD

I Am Magic Concealer
The I am Magic concealers are highly pigmented, blendable, and offer full-coverage with one swipe. Treated with amino acids, these concealers provide intense color without compromising feel and texture. They are formulated with soft-focus spherical powders, allowing for a smooth, and soft finish that is light to the touch. They also contain a moisturizing blend of emollients to nourish and condition the skin.

  • Size: 15 ml
  • Price: $14 USD

Launch Date: May 2019 on http://www.juviasplace.com, ULTA.com, and select ULTA stores.

Tag @juviasplace and join the magic at #iammagicfoundation #Iammagiccollection #juviasplace #Iammagicconcealer.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Lisa Jean-Francois
Juvia's Place
+1 (617) 249-4240
Email >
Visit website