K&B Management Selects MedShift Connect as Agency of Record

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MedShift Connect announces strategic partnership with renowned plastic surgeons

“Selecting MedShift Connect as the agency of record gives K&B an expanded platform to showcase the latest tips and techniques to both aesthetic providers and patients alike,” said Dr. Bill Kortesis.

MedShift Connect, the in-house communications and marketing agency of Charlotte-based medical technology company, MedShift, announced today a strategic partnership with K&B Management’s Dr. Bill Kortesis MD, FACS and Dr. Gaurav Bharti MD, FACS. The board-certified, highly renowned plastic surgeons offer luxury-level treatments at H/K/B Cosmetic Surgery, with a Medical Spa in Charlotte, North Carolina, and a surgical center in Huntersville, North Carolina. MedShift Connect will lead K&B Management in its public relations efforts to increase consumer awareness and establish the brand across the United States. Additionally, the agency will be responsible for strategizing new branding for the doctors, providing digital video creation and developing a robust media relations strategy.

“The future is bright for K&B and MedShift Connect. Through this partnership, we aim to rapidly expand the aesthetic space and bring aesthetic wellness to households across the United States. Our goal is to bridge the gap between consumers and the industry, while bringing novel technologies to the marketplace. Aesthetics in the healthcare sector are extremely important and we hope to communicate this to consumers through MedShift Connect’s strategic public relations plan,” said Dr. Gaurav Bharti.

Medshift Connect offers a number of comprehensive services to its clients, utilizing both traditional and digital marketing and communications tactics. This variety allows the agency to provide each client with unique, customized plans based on their individual goals.

“Selecting MedShift Connect as the agency of record gives K&B an expanded platform to showcase the latest tips and techniques to both aesthetic providers and patients alike. This partnership shares the overall goal of enhancing the aesthetic space and we look forward to the next steps in K&B’s future,” said Dr. Bill Kortesis.

The addition of K&B to MedShift Connect’s growing client base emphasizes the value of agencies within the healthcare sector to both medical professionals and their practices.

“We are very pleased that K&B Management chose MedShift Connect as the agency of record and our goal is to help move the needle using a variety of communications drivers to support them in achieving their long term goals. Our team has a diverse skill-set and knowledge of the industry that will be extremely valuable in working to promote the doctors as a brand and household name,” said MedShift’s Vice President of Communications and Marketing, Victoria Olszowy.

MedShift Connect provides two-fold efforts for both manufacturers and practices by offering digital marketing and branding services, media relations and data analytics insights. Focused on business to business and business to consumer relations, MedShift Connect uses data insights to provide noticeable results. From print placements, to media pitching, website design, SEO tracking and social media management, MedShift Connect’s approach drives meaningful and measurable change.

About MedShift -

MedShift, founded in 2015 in Charlotte, NC, delivers a platform as a service to both medical device manufacturers as well as individual medical practices. Foundationally, MedShift enables access to the latest devices and technology to remain competitive and attract new business. MedShift has partnered with over 330 doctors in North America, Australia, and New Zealand to give practices the latest in cutting-edge treatment modalities, services, and systems.

MedShift is disrupting the traditional aesthetic device market by offering permanent placement, holistic subscription services for surgeons, physicians, and their business. MedShift’s broad portfolio of services for practices includes a portfolio of 25 leading aesthetic medical devices from nine manufacturers, an aesthetic eCommerce and subscription platform, in-house communications and marketing services, and inbound lead generation. For manufacturers, MedShift delivers a highly secure IoT platform consisting of both hardware and software assets allowing for real-time visibility, remote management, and big data modeling of entire medical device lineups. MedShift adds value across the manufacturer and provider spectrum and continues to empower robust integration with the leading brands and doctors in the industry. Additionally, in its first year of eligibility, MedShift ranked 185 on the 2020 Inc. 5000 list, leading as the 15th fastest growing health company in the United States.

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Haleigh Barnhardt
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