kathy ireland® Worldwide (kiWW®) Partners with Fame Hardwood Floors

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Collection to include wood and vinyl flooring options available exclusively through Houzz.com.

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With each product carefully crafted from start to finish, the products will celebrate durability, texture, and meticulous detail. Furthermore, The kathy ireland® Collection offers educational videos to help minimize uncertainty that arises from purchasing hardwood and vinyl floors online.

Fame Hardwood Floors, the Los Angeles-based leader in high-end flooring, has partnered with kathy ireland® Worldwide (kiWW®) for a co-branded line of wood and vinyl floors to be sold exclusively through Houzz.com. Officially announced by CEO of Fame Hardwood, Page Nazarian, the kathy ireland® Collection represents all the important elements when choosing the right floor for your home: timeless beauty, trustworthy design, and social awareness. kiWW® Board Member and Vice President, Tommy Meharey, and kiWW® President and CMO, Stephen Roseberry negotiated the agreement.

In an effort to upgrade its approach for quality standards in flooring, Fame Hardware has paved the way in which flooring is marketed and sold. The company is firm on its mission to not only produce and sell the utmost in quality for its products, but is also adamant about educating and aiding its clientele.

“kathy ireland® Worldwide has literally sold over $1 billion in flooring. This is an extraordinary team, and we are thrilled at the privilege of bringing our products to market with them,” said Mr. Nazarian. “Through our flagship store on Beverly Blvd. in Los Angeles, we’re able to keep a finger on the pulse of the design world and make collections with the trendiest of looks. We then collaborate with kathy ireland® Worldwide in hand-picking the colors and products that reflect her timeless lifestyle her followers have come to expect.”

The collection will be sold exclusively on Houzz.com - one of the largest online communities for interior design, decorating, and home improvement.

“This is the perfect platform to partner with because of its modern appeal and great customer support. They provide great informational content for their viewers online and we look forward to providing videos and surprise guests with Kathy. We are very excited to bring a new coat of varnish to an old industry," said Nazarian.

With each product carefully crafted from start to finish, the products will celebrate durability, texture, and meticulous detail. Furthermore, The kathy ireland® Collection offers educational videos to help minimize uncertainty that arises from purchasing hardwood and vinyl floors online.

“Each color in our flooring collection has been hand-picked to complement current trends and lifestyles. From start to finish you can expect 100% product reliability from the manufacturing process to years after installation,” said Kathy Ireland, Chair, CEO and Chief Designer of kiWW®.

“We are delighted to welcome Fame Hardwood Floors to kiWW®,” Ireland continued. “Flooring is one of the most important aesthetic aspects of the home. Fame Hardwood Floors offers customers the highest quality, trendsetting flooring on the market today.”

In addition to the design itself, the partnership and collection will support Ms. Ireland’s ongoing mission to give back.

As each kathy ireland® Worldwide brand partner supports one of the company’s Millennium Development Goals, Fame Hardwood Floors partnered with the National Forest Foundation to support the protection and expansion of America’s forests. With the company’s financial backing, National Forest Foundation will plant an acre of trees for each acre of wood flooring Fame Hardwood sells in The kathy ireland® Collection.

About kathy ireland® Worldwide (kiWW®)

Founded in 1993, the kathy​ ireland®​ Worldwide brand, celebrates a lifestyle. Kathy​ has graced the cover of Forbes Magazine twice (2012, 2016), is listed as the 25th most powerful brand globally by License Global Magazine and according to Fairchild Publications, Kathy Ireland®​ is one of the 50 most influential people in fashion. The success of kathy​ ireland®​ Worldwide is the result of teamwork and dedication. Furthermore, with an emphasis in the home and design sectors, Furniture Today also named Kathy one of the most influential leaders in the furniture industry. The brand supports many non-profits including: women and children’s health, HIV/AIDS, Education, human freedom, life, wars against religious persecution and violence. Kathy is a Board Member of the NFLPA, WNBPA Board of Advocates, an Ambassador and donor for the Elizabeth Taylor AIDS Foundation and International Youth Chair for the National Pediatric Cancer Foundation.

About Fame Hardwood

With a new showroom located in Beverly Hills, CA, Fame Hardwood is not your traditional flooring company. The brand prides itself in the latest flooring trends, never-before-seen stains and colors, custom finishing methods, finest installation techniques, and the overall art that is a well-done wood floor. With a strong reach in the custom home and large multifamily dwelling markets, the company crafts top-quality flooring to fit any specifications from wide-plank walnut or white oak, prefinished French oak, in-house designed parquet, and beyond. Fame Hardwood is also thrilled to be opening its new showroom at 200 Lex in New York at the beginning of next year.

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Shaye Price
A Design Partnership
(310) 359-6438 x 709
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