Kelly MacPherson Joins Ovation’s Advisory Board

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Former CIO of Burger King, Popeyes, Tim Hortons and Pioneer of Guest Feedback Joins the Ovation Team

"Bringing the experience of one of the inventors of the receipt survey to Ovation's game-changing guest feedback tech, really brings things full circle" -Zack Oates, Founder & CEO Ovation

Ovation Up, Inc. (Ovation), an actionable guest feedback tool for restaurants and retailers, is pleased to welcome Kelly MacPherson onto their advisory board. MacPherson is the former Chief Information Officer for Burger King, Popeyes and Tim Hortons, and has led technology for Abercrombie and Fitch, MICROS, Planet Hollywood, and Hard Rock Cafe.

“There is no better person than Kelly MacPherson in the industry to help see the Ovation vision through,” said Zack Oates, Founder and CEO of Ovation.

MacPherson’s 30 years in the restaurant and retail space opens the door for Ovation to expand their offerings, business, and customer base. She pioneered guest receipt surveys and has been a champion of feedback through other major economic downturns and looks forward to using her abilities to guide brands through the “new normal.”

“I have been successful throughout my career in driving change and transformative growth while leveraging technology for high-profile global brands. Earlier in my career, I developed a vision for a 360 degree customer strategy before the term became mainstream. Knowing how critical guest insights and analytics are coupled with the means to engage in 1:1 dialogue with customers has always been and continues to be a passion. We need more than just long surveys,” MacPherson said.

Ovation’s technology uses a 2-question survey to measure guest satisfaction on- and off-premise, automates 98% of the work to engage with customers, and uncovers insights to improve. Unlike reviews or long surveys, Ovation relies on actionable communication that is easy for the customer and simple for the brand. They are venture-backed and in over 40 states.

“My expertise in restaurant technology and operations will bring a different perspective and practical experience as Ovation continues to grow and scale their offering,” said MacPherson, “I’ve always been fascinated about the guest experience and how technology can be leveraged to help shape the industry. Ovation brings it all together.”

“She enables Ovation to have a much broader view of what the industry is needing in today’s tumultuous environment. She has already been an incredible asset in her first few weeks with us and we are excited for a long and successful partnership,” said Oates.

MacPherson joins others on the board from former Google, eBay, PayPal, startups, and 3x NFL MVP Steve Young.

About Ovation
Ovation ( is a restaurant and retail tech company that helps acquire guest feedback and take action to resolve real-time customer issues and uncover the root causes. Using technology, such as on- and off-premise surveys, Ovation bridges the gap between brands and their customers’ experiences. Ovation helps businesses consolidate feedback, automate engagement, and drive insights to improve.


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Zack Oates
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Zack Oates
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