Search remains the ultimate channel to capture demonstrated consumer intent and drive conversions. Within this key pillar of value for Kenshoo, Kate stood out as the leader who can help us continue to build a world-class reputation.
SAN FRANCISCO (PRWEB) April 02, 2019
Kenshoo (https://www.kenshoo.com/), a global leader in marketing technology, announced the appointment of Kate DuBois as its general manager, search. In this role, DuBois is responsible for leading the Kenshoo Search business unit. Kenshoo also promoted Margo Kahnrose to Senior Vice President, marketing, overseeing demand generation, branding and communications globally.
“Search remains the ultimate channel to capture demonstrated consumer intent and drive conversions. We have seen tremendous innovation in search lately and thus entered into strategic partnerships with the networks that lead this ecosystem worldwide. Within this key pillar of value for Kenshoo, Kate stood out as the leader who can help us continue to build a world-class reputation,” said Yoav Izhar-Prato, CEO and co-founder of Kenshoo. “Kate joining Kenshoo provides an opportunity to take our offering and planned innovations to the next level and further invest in our partners and advertisers.”
DuBois has nearly 15 years of experience in performance media, digital marketing and communications including leadership roles at Omnicom’s global performance marketing agency, Resolution Media, and global communications firm Edelman. At Resolution Media, DuBois oversaw the rapid growth of Omnicom’s digital media and performance marketing capabilities, leading Midwest client service and operations. Most recently, DuBois led Edelman’s full-service digital practice including creative and performance marketing, along with launching Edelman’s first e-commerce offering. She holds a Bachelor of Business Administration in Marketing from The University of Iowa.
“Kenshoo’s continuous commitment to innovation drew me in,” said DuBois. “I look forward to contributing to that track record of success.”
Kahnrose brings more than 15 years of experience in marketing, branding, communications and creative across various enterprise SaaS and consumer industries to her new role as SVP Marketing. She previously led the development and management of Kenshoo’s brand marketing for more than four years before doing the same for mobility app SpotHero. Kahnrose rejoined Kenshoo in 2018, where she now oversees global marketing and branding initiatives for the company. Margo has a Bachelor of Business Administration from Parsons School of Design.
“Kenshoo has always helped marketers cut through the noise and advertise more profitably with the world’s best publishers. The brand represents integrity in an industry that sometimes challenges it,” Kahnrose said. “Our solutions evolve, but that remains consistent.”
Kenshoo is the leading technology platform for brands looking to plan, activate and amplify effective marketing across the most-engaging digital channels. Kenshoo offers the only marketing solution that provides data-driven insights and optimization technology to help make informed decisions and scale performance across Google, Facebook, Bing, Pinterest, Snapchat, Instagram, Amazon, Apple Search Ads, Yahoo, Yandex, Yahoo Japan, and Baidu. Kenshoo’s machine-learning algorithms and cutting-edge AI enable companies to predict and keep in-step with the ever-changing consumer journey. With 27 international locations and backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures, Kenshoo generates over $350 billion in annualized revenue for the world’s top brands. Please visit Kenshoo.com for more information.
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