Top retailers are adopting new, testing-based approaches to measurement and leveraging unique datasets to deliver more personalized one-to-one experiences.
SAN FRANCISCO (PRWEB) November 11, 2019
Kenshoo (https://kenshoo.com/), a global leader in marketing technology, was named the top provider of search engine marketing and social media marketing technology in Internet Retailer’s 2020 Leading Vendors to the Top 1000 report for the sixth consecutive year.
The Internet Retailer ranking of top solution providers offers a roadmap for retailers searching for the ecommerce technologies and services most preferred by the Top 1000 merchants. Vendor rankings are based on the number of clients in the 2019 edition of Internet Retailer’s Top 1000. Kenshoo led as the vendor with the most Top 1000 clients in both the search engine marketing and social media marketing categories.
“Retailers again encountered rapid change in digital marketing in 2019, but this year, it was about more than adopting new publishers and ad types,” said Will Martin-Gill, chief corporate strategy and development officer for Kenshoo. “As publishers limited or eliminated cookie-based targeting, long relied on by retailers to provide customers with relevant, cross-channel experiences, the roles of search and social marketing became even more substantial within the overall marketing mix. Top retailers are adopting new, testing-based approaches to measurement and leveraging unique datasets to deliver more personalized one-to-one experiences. They are thinking beyond demand generation to things like how to derive actionable insights across the entire customer journey, expand their co-op offerings for vendors, and monetize via ad publishing.”
As ecommerce continues to grow, Kenshoo keeps pace with new innovations that help retailers improve returns while capitalizing on emerging ad types and channels. Internet Retailer’s 2020 Leading Vendors to the Top 1000 combines data and case studies to provide an overview of the most popular vendors providing ecommerce solutions to the world’s largest retailers. The report ranks the top 10 vendors used by Internet Retailer Top 1000 retailers across 27 categories.
Kenshoo is the leading technology platform for brands looking to plan, activate and amplify effective marketing across the most-engaging digital channels. Kenshoo offers the only marketing solution that provides data-driven insights and optimization technology to help make informed decisions and scale performance across Google, Facebook, Microsoft, Pinterest, Snapchat, Instagram, Amazon, Apple Search Ads, Verizon Media, Yandex, Yahoo Japan, and Baidu. Kenshoo’s machine-learning algorithms and cutting-edge AI enable companies to predict and keep in-step with the ever-changing consumer journey. With 27 international locations and backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures, Kenshoo generates over $350 billion in annualized revenue for the world’s top brands. Please visit Kenshoo.com for more information.
Kenshoo brand and product names are trademarks of Kenshoo Ltd. Other company and brand names may be trademarks of their respective owners.
About IR Research
Internet Retailer Research (IR Research) has since 2004 tracked hundreds of metrics on thousands of ecommerce companies around the world. We have compiled an unparalleled database that includes the web sales, conversion rates, average order values, customer demographics and key technology providers merchants use to power their ecommerce businesses. Our unique journalistic approach and data-gathering process has allowed us to establish worldwide relationships with retailers of varying sizes as well as manufacturers, wholesalers and distributors, to collect benchmarking data and publish best practices in both business-to-business (B2B) and business-to-consumer (B2C) ecommerce. The data we collect is accessible to our members through online databases, 20+ annual analysis reports on key ecommerce topics, and custom analysis and research. For more information, visit DigitalCommerce360.com.