Kent Family Run Business Home & Roost Raise £2,270 for Animal Welfare Charities this Black Friday

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Kent small business Home & Roost and their customers have raised over £2000 for animal welfare charities over the Black Friday weekend.

“I was a little nervous to tell you the truth,” said Director Alan Brimm. “It’s certainly been hard for charities this year, but money has been tight for lots of ordinary people too. I wasn’t sure whether customers would be tempted away from us by the discounts on offer elsewhere.”

Family firm Home & Roost make solid wood homes for pet and wild animals (nest boxes, hedgehog houses, hutches and outdoor cat shelters) from their workshops near Ramsgate in Kent.

Their customers include many animal welfare charities. So Home and Roost have been aware of how challenging 2020 has been for animal charities.

So Home and Roost decided to do something a little different this Black Friday. Instead of offering customers a discount, they pledged to donate 10% of all Black Friday weekend sales to animal welfare charities.

Through their weekly newsletter and social media, they asked customers to nominate the charities they would like donations to go to.

“I was a little nervous to tell you the truth,” said Director Alan Brimm. “It’s certainly been hard for charities this year, but money has been tight for lots of ordinary people too. I wasn’t sure whether customers would be tempted away from us by the discounts on offer elsewhere.”

But Alan had no need to be nervous. Home and Roost received over 1500 votes for different animal welfare charities.

And as the weekend started, it was soon clear that customers were spending to support those charities too. Despite offering no discounts Home & Roost had their best ever sales weekend. Customer bought hundreds of hutches, bird tables, hedgehog houses and cat shelters in support of the charities.

As a result Home and Roost have been able to donate a total of £2,270 to six animal welfare charities.

The Charities chosen by Home and Roost customers are:

  • Beloved Rabbits - who rescue and rehome rabbits in central Scotland.
  • Brent Lodge Wildlife Hospital - who rescue and care for wild birds and large and small mammals in Sussex.
  • Cats Protection - who have rehomed 1.5 million in their 90-year history.
  • Cavy Corner - who rescue, care for and rehome guinea pigs in the Doncaster area
  • Newent Hedgehog Rescue - who rescue and care for hedgehogs in Gloucestershire.

“We had planned to donate to 5 charities, one for each of the animal species we work with,” said Director Alan Brim “But the support for hedgehog charities was so overwhelming that we topped up the donation pot and gave an extra donation to the British Hedgehog Preservation Society.”

“The reaction from customers and the charities has been fantastic,” said Alan “It’s a privilege to be able to support such amazing work, and this is something we would definitely look at doing again.”

For further information please contact Alan Brimm at Home and Roost alan@homeandroost.co.uk 07825 380587
http://www.homeandroost.co.uk

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Clare Stone

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