Keypoint Intelligence New Multi-Client Study Measures Demand for Print as a Subscription

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Keypoint Intelligence is pleased to announce the completion of the US Micro-MPS/Subscription Print for SMB study which identifies the mix of products and services that SMB buyers want most in a micro-MPS/subscription print offering.

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Converting users from a transactional mode of acquiring printing products and services to a subscription includes many advantages for OEMs who are able to find the right offering for the market.

Keypoint Intelligence is pleased to announce the completion of the US Micro-MPS/Subscription Print for SMB study. This study identifies the mix of products and services that SMB buyers want most in a micro-MPS/subscription print offering. The research also looks at the likelihood of adoption given the correct plan and price.

The findings suggest that almost 25% of smaller users up to 99 employees currently use some type of subscription service. However, results show that when looking at small users who currently do not use a subscription program, they generally want additional features besides low cost and automatic supplies fulfillment.

“Converting users from a transactional mode of acquiring printing products and services to a subscription includes many advantages for OEMs who are able to find the right offering for the market,” said John Shane, Director of Communication Supplies at Keypoint Intelligence. “We expect that vendors will increase their efforts to provide print subscription services for smaller organizations under a model where a core set of benefits are offered as a baseline service and other services added as organization size increases.”

For more information on US Micro-MPS/Subscription Print for SMB, please visit our website or contact sales@keypointintelligence.com.

About InfoTrends
InfoTrends is the leading worldwide market research and strategic consulting firm for the imaging, document solutions, production print, and digital media industries. We provide insights and advice to help clients understand market trends, identify opportunities, and grow their business. For media inquiries contact Donna O'Malley at donna.omalley@keypointintelligence.com or +1 781.616.2116.

About Keypoint Intelligence
Keypoint Intelligence is a global data and market intelligence leader for the digital imaging industry. The company has over 125 professionals around the world who provide critical planning and go-to-market services, including in-depth market research, competitive intelligence, sales training, product testing, content creation, and customer engagement. For more information, contact Mike Fergus at mike.fergus@keypointintelligence.com or +1 973.797.2150.

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