KickFire Provides Company Identification for G2’s First-Party Intent Platform

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KickFire now integrates with G2 to power additional company identification allowing their customers to discover more in-market buyers visiting their profiles and engaging with their content – regardless of location.

KickFire®, the leader in IP address intelligence and company identification technology, announces today that their powerful technology will now be integrated into G2’s first-party intent platform to identify more in-market buyers and drive better sales and marketing opportunities.

Through the integration with KickFire’s robust IP-to-Company API, G2 customers will gain in-depth visibility into even more of the companies that are currently researching their products as well as those of their competitors. In addition, accounts showing increased interest can be added directly to a company’s CRM, marketing automation platform, ABM solution, and more allowing for perfectly timed outreach by sales and marketing campaigns. This valuable buyer intent data combined with KickFire’s detailed firmographic information allows G2 customers to reach out to more in-market accounts early in the buying process with tailored messaging that resonates with their target audience.

“G2.com is the essential global marketplace for B2B technology, visited by 5M+ unique buyers each month looking to find the right software solutions,” says Patrick Barnes, Senior Director of Product for G2. “By increasing the number of companies we can now identify — especially those working remotely — this integration makes G2 Buyer Intent some of the most valuable and actionable data available to marketers today.”

“The majority of today’s technology buyers begin their research on online review websites. The name ‘G2’ has become synonymous with excellence in the space. As such, their traffic represents a gold mine of in-market buyers,” said Tina Bean, KickFire Co-Founder and Vice President of Strategic Business Development. “G2 uses KickFire’s IP address intelligence to deanonymize website visitors in real-time, enabling them to serve-up the warmest leads possible to their clients. We’re proud to be on this journey with them.”

In addition to integrating KickFire’s company identification into their product offerings, G2 is now using KickFire as a sales enablement tool for their teams to find more potential in-market buyers and build a stronger sales and marketing pipeline.

KickFire also offers IP address intelligence and B2B firmographic data through its LIVE Leads platform and integrations with today’s leading technologies, including Google Marketing Platform, Adobe Experience Platform, Drift, Marketo, Slack, and many more. Learn more at KickFire.com.

About G2
Headquartered in Chicago, G2.com is revolutionizing the way businesses discover, buy and manage software and services. More than three million users per month rely on G2 to help them find and buy the best software for their businesses. The platform has more than a million verified reviews and $100M in total funding invested by IVP, Accel Partners, LinkedIn, Emergence Capital, Pritzker Group, Chicago Ventures, Hyde Park Ventures, industry leaders and founders. G2's customers include Amazon Web Services (AWS), IBM and Zoom and Its most recent funding, a $55M Series C, was announced in October 2018, closely followed by the company's acquisitions of Siftery and Advocately.

About KickFire
KickFire is the leader in first-party intent data and IP address intelligence. KickFire’s suite of solutions are powered by TWIN Caching®, a proprietary IP-to-company identification technology. TWIN Caching systematically caches and analyzes more than 340 undecillion IP addresses, going beyond traditional IP association to uncover last-mile connectivity ownership. KickFire products enable companies to tap into their website’s invisible pipeline and transform anonymous visitors into actionable sales opportunities. VisiStat, Inc., doing business as KickFire, is a privately held company founded in 2005 and based in San Jose, CA.

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Angela Hawker
KickFire
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