KickFire Unveils New Account Intelligence Tool, KickFire SPARK

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KickFire SPARK allows users to create target account watchlists to identify when target accounts visit their website and show buying intent.

KickFire®, the leader in IP address intelligence™ and first-party intent data, announces today the release of their new account intelligence product, KickFire SPARK™. KickFire SPARK allows users to upload a watchlist of companies and receive real-time alerts when those accounts are showing increased interest on their website.

This free tag-based solution provides deeper insight into the exact companies behind anonymous website traffic as well as valuable account-level data, such as: company name, industry, revenue, employee count, and more. KickFire SPARK empowers sales and marketing teams to:

  • Receive instant alerts when high-value accounts show real-time buying intent
  • Discover which marketing campaigns are generating high value traffic
  • Engage with interested accounts early in the buying cycle
  • See what content accounts are engaging with to create targeted messages

“Most of a B2B buyer’s decision has been made before they ever engage with a salesperson,” said Stephen Oachs, KickFire CEO. “This has contributed to an unprecedented rise in first-party intent data to identify in-market buyers and drive more sales. In fact, market research done by Signal indicates that more than 80% of companies said they will increase their use of first-party intent data this year, and we’re beyond excited to be part of that journey.”

KickFire also offers first-party intent and B2B firmographic data through its LIVE Leads™ and API platforms and integrations with today’s leading technologies, including Google Marketing Platform, Adobe Experience Platform, Drift, Marketo, Slack, and many more.

To learn more about KickFire SPARK, visit kickfire.com/spark, call 408-493-0456 or email sales[at]kickfire.com.

About KickFire
KickFire is the leader in first-party intent data and IP address intelligence. KickFire’s suite of solutions are powered by TWIN Caching®, a proprietary IP-to-company identification technology. TWIN Caching systematically caches and analyzes more than 340 undecillion IP addresses, going beyond traditional IP association to uncover last-mile connectivity ownership. KickFire products enable companies to tap into their website’s invisible pipeline and transform anonymous visitors into actionable sales opportunities. VisiStat, Inc., doing business as KickFire, is a privately held company founded in 2005 and based in San Jose, CA.

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Angela Hawker
KickFire
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