Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Kidoodle.TV to Exclusively Work With Playwire in the US to Safely Monetize their Kids Content

With children's safety at the forefront, Playwire and Kidoodle.TV expand their existing partnership in the US on COPPA CTV inventory in order to deliver kid-friendly content and advertising moving forward


News provided by

Playwire

Aug 07, 2020, 08:00 ET

Share this article

Share toX

Share this article

Share toX

Advertisers looking to reach parents and their children can tap into a massive audience through Kidoodle.TV and Playwire's Kids Club.
Advertisers looking to reach parents and their children can tap into a massive audience through Kidoodle.TV and Playwire's Kids Club.
Vimeo
Vimeo

NEW YORK, Aug. 7, 2020 /PRNewswire-PRWeb/ -- Kidoodle.TV, the leading over the top (OTT) and mobile platform for kids content, has expanded their partnership with Playwire, a global technology company specializing in revenue amplification for publishers and content creators.

The exclusive partnership in the US only on family-safe CTV inventory will further Playwire's existing presence in the Kids space. With Kids Club— Playwire's comprehensive suite of kids safe technologies—publishers and brands can safely monetize their mobile apps, streaming platforms, websites, and more to children across the US and around the globe. Advertisers looking to reach parents and their children can tap into a massive audience through Kidoodle.TV and Kids Club.

“We’re strongly committed to safe viewing habits for kids,” stated Michael Goodman, Kidoodle.TV SVP Revenue, “and partnering with Playwire allows us to monetize our family-friendly audience without inappropriate or unsuitable ads compromising the family viewing experience."

Post this

Safe Streaming™ is a top priority and ingrained in Kidoodle.TV. Even prior to COVID-19, Kidoodle.TV found that 97% of parents co-view with their child at some point throughout their streaming journey. Now as many families remain together in their homes for the majority of the day, parents are co-viewing with their children at greater lengths. As a result, parents are actively monitoring the content their children stream and demanding safe environments where they will not encounter inappropriate content. Since its founding, Kidoodle.TV employs humans to review every piece of content that exists on the platform. The kids streaming service has over 21,000 episodes of quality shows and continues to add new content to the platform daily including originals.

"We're strongly committed to safe viewing habits for kids," stated Michael Goodman, Kidoodle.TV SVP Revenue, "and partnering with Playwire allows us to monetize our family-friendly audience without inappropriate or unsuitable ads compromising the family viewing experience. We're excited to see where this expanded partnership in the US takes us in the future."

Kidoodle.TV's content—from Paw Patrol to KidzBop and Lego City—is watched by over 53 million highly engaged streamers each month. Advertisers have a huge opportunity to connect with their customers through the reach Kidoodle.TV's inventory offers. With a view-through rate (VTR) exceeding 98.5% and 100% viewable/100% unskippable CTV and mobile inventory, brands can reach not just children, but their co-viewing parents as well.

"Both of our companies have an unwavering commitment to safe streaming for all children, said Jayson Dubin CEO and Founder of Playwire. We are proud that content creators, publishers, brands and advertisers trust our Kids Club solution because with our kidSAFE COPPA certification, they have the peace of mind that ad monetization won't harm their brand."

About Playwire

Playwire is a global revenue amplification company with the knowledge and technology content owners need to maximize revenue and grow their audiences. Playwire's portfolio includes management of over 450 websites, serving 12 billion video and display ads, and streaming one billion minutes of video each month. Playwire's exclusive partner relationships help brands to connect and engage with their desired audiences in a safe and authentic manner. Playwire is headquartered in Deerfield Beach, Florida, with business operations and satellite offices spanning from San Francisco to Singapore. For more information, please visit http://www.playwire.com and on LinkedIn.

About A Parent Media Co. Inc. and Kidoodle.TV®

Kidoodle.TV® is a family-focused Safe Streaming™ service committed to ensuring children have a safe alternative to stream their favorite TV shows and movies. Available in over 140 countries, on thousands of connected devices, Kidoodle.TV is the place where parents and caregivers can trust that their children will be safe and not exposed to something harmful or inappropriate. Every piece of content available on Kidoodle.TV is strictly vetted by caring people committed to protecting children! Kidoodle.TV is available on iOS, Android, Apple TV, Fire TV, LG, Samsung, VIDAA-enabled Hisense TVs, Chromecast, Roku, Amazon, Connected TVs, HTML5 Web, and now Plex! Kidoodle.TV is owned and operated by A Parent Media Co. Inc., a family based company. Kidoodle.TV is certified by the kidSAFE® Seal Program and is the proud recipient of the Mom's Choice Award®. Visit http://www.kidoodle.tv to learn more.

SOURCE Playwire

Related Links

http://www.playwire.com

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.