KIDZ BOP and DrumFIT Announce Music & Movement Partnership

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The #1 music brand for kids and drumming program team up to launch interactive, kid-friendly fun video series

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DrumFIT is thrilled to partner with KIDZ BOP to bring an entirely new way to move to the music kids know and love for an experience they won’t soon forget.

Austin-based DrumFIT, announced it has partnered with KIDZ BOP, the #1 music brand for kids, to launch an interactive, kid-friendly video series, set to KIDZ BOP music featuring the KIDZ BOP Kids.

DrumFIT, an innovative drumming program that combines movement and music to benefit both the mind and body, allows kids of all ages to dance to the beat of their own drum.

The first KIDZ BOP DrumFIT video, now available on KIDZ BOP’s YouTube Channel is set to KIDZ BOP’s “Castle on the Hill,” and features the KIDZ BOP Kids using DrumFIT’s equipment in a step by step interactive experience for fans. Subsequent videos in the KIDZ BOP x DrumFIT series will be available on DrumFIT’s platform.

"At DrumFIT, we strongly believe in the power of music and movement to create healthy fun for kids of all ages," said Danielle Sherbo, CEO and co-founder of DrumFIT. “We’re thrilled to partner with KIDZ BOP to bring an entirely new way to move to the music kids know and love for an experience they won’t soon forget.”

KIDZ BOP connects with kids and families through its best-selling albums, music videos, consumer products and live tours. In the U.S., KIDZ BOP is the No. 1 music brand for kids, featuring today's biggest hits "sung by kids for kids." KIDZ BOP has sold over 21 million albums and generated over 4.5 billion streams since the family-friendly music brand debuted in 2001. The best-selling series has had 24 Top 10 debuts on the Billboard 200 Chart; only three artists in history—The Beatles, The Rolling Stones, and Barbra Streisand—have had more Top 10 albums. For more information, visit

KIDZ BOP is a part of Concord.

About DrumFIT
DrumFIT provides an innovative turn-key solution that combines easy-to-use video curriculum planning software delivered to the classroom through SaaS technology with purpose-developed P.E. equipment. DrumFIT’s video curriculum library contains over 600 videos and is updated monthly with new music and content, lesson plans, and ideas to keep students engaged and excited. In addition to activity, drumming provides a proven method for students to deal with stress, anxiety and depression without the stigma of therapy.To learn more, visit

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Danielle Sherbo
+1 (512) 965-1277
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