Kim Baker Foods Releases 2022 U.S. Food Trends Outlook; New Pro-Chi® Protein Crunch Crafted for the Modern Health-Conscious Consumer

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Access key industry highlights and our latest 2022 Food Trends Outlook. Shifting consumer trends shape innovation in new healthy snacks.

2022 Food Trends


“Healthy snacks represent a cornerstone of modern American life and we are encouraged by strong industry food trends for 2022," said Kim Baker, founder of Kim Baker Foods. "Pro-Chi® Protein Crunch addresses the needs of the modern-day consumer."

Kim Baker Foods releases its 2022 Food Trends Outlook. Pro-Chi® Protein Crunch satisfies the most sought-after interests of the modern-day, health-conscious consumer.

Pro-Chi® Protein Crunch, a new healthy plant-based snack launched earlier this month, was developed to serve the modern-day, health-conscious consumer without sacrificing flavor. It’s based on the idea of intentional eating - bridging the gap between diet rigidity and indulgence, and tapping into what consumers want most. Kim Baker Foods takes a data-driven, consumer-centric approach to product development, focusing specifically on what customers want most and nutritionally composing flavorful products that are handcrafted and baked in small-batches. Pro-Chi® Protein Crunch is made with the company’s signature organic, sprouted lentils baked crunchy with heart healthy avocado oil combined with nut butters, nuts and seeds, for a distinctive grain-free, vegan snack with only 5-6 grams of sugar per serving.

“Healthy snacks represent a cornerstone of modern American life and we are encouraged by strong industry food trends for 2022," said Kim Baker, founder of Kim Baker Foods. “Our goal has been to compose unique, delicious, high-quality snacks that address consumer interests, bring mindfulness to the table, and empower consumers to make healthy choices through flavorful innovation."

Data shows that more than ever consumers are interested in vegan snacks that are all natural with minimal sugar. Gut health is growing in importance, and Pro-Chi’s soaked and sprouted lentils make the nutrient dense legumes easy to digest and absorb. Kim Baker Foods’ 2022 Food Trends Outlook summarizes expectations for the industry based on data analysis including published research reports, social listening, current events, and propriety industry insights from its customers and suppliers. Download full outlook here. Key takeaways include:

  • Cooking fatigue from the pandemic combined with the trend of snacking as meal replacement will continue to make healthy snacks ever more popular in American life.
  • A growing consciousness around ingredients and nutrition is shifting diet trends.
  • Plant-based snacking will continue to rise, driven by strong growing interest among 18-24 year olds and women.
  • Online food sharing will continue to be a primary tool for social food experiences.
  • The reopening of social activities and lifting of the U.S. travel ban is expected to reinvigorate interest in snacks that are convenient and portable and give healthy shelf-stable products a boost.
  • Supply chain challenges will continue to persist making manufacturers fine tune their offering and procurement practices to manage operational pressures, and small producers will continue to lead in innovation.

Founder, Kim Baker, blends culinary arts with nutritional science. Her cookbook, Working It in the Kitchen: Food for the Workweek, which focused on healthy and accessible recipes, was featured on the TODAY Show. Kim earned her Culinary Arts degree from the Institute of Culinary Education (ICE) in New York and has a B.S. in Biology and M.B.A. from the University of Richmond.

Kim Baker Foods ( crafts flavorful, plant-rich, nutritionally designed products, and celebrates food that nourishes people, their communities, and the world around us. Shop online nationwide at and Amazon. Visit us on Instagram and Facebook at @kimbakerfoods and @prochiplantenergy. #ilovelentils #feedyourchi

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