“We are proud of the work we have done strategically introducing Navage in the unique market of Canada,” said Ed Crain, President of Kingstar Media. “We are one of the few marketing agencies that has the talent, bandwidth and contacts to use the brand’s success to make a bigger splash in the U.S.”
TORONTO (PRWEB) February 04, 2020
Performance marketing agency Kingstar Media announced today that its TV campaigns for Navage Nasal Care, a leading manufacturer and distributor of saline nasal irrigation products, has helped the latter’s business grow three-fold since launching in 2014.
Kingstar developed and built Navage’s initial TV campaign in Canada, and helped the product grow via marketing and advertising efforts, and eventually shepherded the brand into the US market. Kingstar has a long, successful history using TV to launch products. Given Kingstar’s history of launching new products in Canada, Navage felt confident trusting the agency to execute the brand’s first paid media campaign.
Navage is now a category leader in volume and sales in the nasal products industry. It has manufactured more than 50,000,000 SaltPod® capsules per year and late last year sold its one millionth nose cleaner.
“We are proud of the work we have done strategically introducing Navage in the unique market of Canada,” said Ed Crain, Founder and President of Kingstar Direct, one of North America’s leading performance-driven video production companies, and Kingstar Media. “Once established there, we are one of the few marketing agencies that also has the talent, bandwidth and contacts to utilize the brand’s success to make a bigger splash in the larger U.S. market.”
“When we decided that Canada would be our global launch site for Naväge Nasal Care, we undertook a diligence process to identify the best Canadian DRTV media buyer, and Kingstar consistently came up number one,” said Martin R. Hoke, President, RhinoSystems, Inc. “We hired them and they did not disappoint! They've got a great team led by Anat Freed who is one of the most diligent, insightful, and hardest working Media Managers I've ever met. She and her team have consistently demonstrated an exceptional commitment to fighting for - and delivering - the greatest possible media value for us, something that's incredibly important for a new product launch."
Retailers in Canada that have successfully marketed Navage products since the category was started in 2014 include:
o Real Canadian Superstore
o Bed Bath Beyond
o London Drugs
o Jean Coutu
About Kingstar Direct and Kingstar Media
Kingstar Direct is one of North America’s leading performance-driven video production companies. Founded by Ed Crain nearly 20 years ago, Kingstar is a video production and marketing agency that anticipates and responds to industry shifts and continually provides true, measurable value to clients. Lending his extensive experience in direct marketing and television production and responding to the new ways in which consumers interact and connect, Crain is driving the agency into the new world of surround sound marketing via Kingstar Media: helping clients communicate across all channels with one voice. Whether building brands, selling direct to consumers, or using direct response as a way to drive web traffic or retail sales, Kingstar has redefined direct response and how it can drive marketing strategy.
About RhinoSystems, Inc.
RhinoSystems, Inc. (RSI) is the company that was created to develop and distribute Naväge® Nasal Care. Founded in 2007, RSI has been granted over 75 issued patents worldwide and numerous trademarks. RSI is headquartered in Brooklyn, Ohio.
RhinoSystems is committed to maintaining the highest quality standards so that our products meet the needs of our customers and the expectations of our stakeholders. RSI is certified to ISO 13485:2016, the internationally recognized standard for medical device manufacturing.