Kiwip launches smartwatch to end helicopter parenting

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New device builds agency in children and ensures data is fully protected

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KiwipWatch 5 - SmartWatch for Independent Kids

Our goal with KiwipWatch5 was to chip away at the tendency to over monitor children and, in doing so, reduce anxieties of both parents and kids.

Kiwip, a leading French family tech startup, is today releasing a new standalone smartwatch - KiwipWatch 5 - developed specifically to help kids build agency and independence. KiwipWatch 5 is now available on Kickstarter. Price starts at $189 USD.

Unlike existing solutions on the market, data protection is a central component of this new offering, as Kiwip uses its own servers to ensure privacy.

“Modern parenting resembles an Orwellian surveillance state. While plenty of tech has been designed to counter helicopter parenting, too often it has the opposite effect. Our goal with KiwipWatch 5 was to chip away at the tendency to over monitor children and, in doing so, reduce anxieties of both parents and kids,” said Kiwip Founder Matthieu Lim.

Kiwip goes beyond existing smartwatches for children in a few ways.

The watch includes a built in personal voice assistant for kids, called Kiwipi. It binds every other functionality in the watch together. It is multilingual and features content in 7 languages. This assistant plays a key role in dispensing with the need to always be hovering around one’s child by reminding them of appointments and activities, thus assisting kids and parents at the same time.

Kiwip Magic Control (KMC) allows the user to use the watch to control any device connected to the same Wi-Fi networks. For example, a kid could ask Kiwipi to launch Spotify on a smart TV and then, with a feature called SmartMooves (it registers hand gestures using an accelerometer) to change the song, pause music, etc. It fosters control and autonomy in a safe environment - all while the kid feels like a jedi.

The watch is linked to KiwipiWorld that, much like an app store, allows users to download apps from an approved selection; for example: AI translation, weather forecast with air quality monitor, etc.

“One looming parental nightmare is their children’s tech being hacked and data exposed. It’s a very real concern today with many kids’ products who house data on third party cloud servers. We’re very serious about data protection and we have put our money where our mouth is by housing data on our own secure servers, it’s a major differentiator and should ease parental concerns,” continued Lim.

KiwipWatch 5 is now available on Kickstarter starting at $189 USD. To set up an interview or online demo with the founders please contact Borjana Slipicevic at

Borjana Slipicevic, Proper Propaganda

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