K&A is charged with leading the luxury hardwood flooring brand’s designer- and consumer-focused media relations and content marketing efforts, along with influencer marketing and regional showroom promotion.
ATLANTA (PRWEB) February 18, 2020
Kleber & Associates (K&A), a full-service marketing and public relations agency specializing in home and building products, has been selected as agency of record for Carlisle Wide Plank Floors. K&A is charged with leading the luxury hardwood flooring brand’s designer- and consumer-focused media relations and content marketing efforts, along with influencer marketing and regional showroom promotion.
This marks the second time that Carlisle has partnered with K&A to grow awareness for its artisan flooring offerings. The brand previously engaged the agency to develop and execute an integrated public relations campaign for its solid wood and engineered wood flooring lines.
“For more than 50 years, Carlisle artisans have utilized time-honored techniques to bring to light the natural beauty and character of each flooring plank to produce works of art that serve as the centerpiece of the home,” said Chris Sy, President of Carlisle Wide Plank Floors. “We are excited to collaborate once again with the K&A team to share with an even broader audience the virtually endless design possibilities that can be achieved with our handcrafted custom flooring.”
The use of natural materials is on the rise, with more designers and homeowners seeking to incorporate authentic elements into their spaces. Artisan-crafted wood floors create the organic feeling of a naturally “aged” material, bringing both timeless appeal and durability to living environments.
“We are honored to welcome Carlisle back and thrilled to be named AOR for such a distinguished luxury brand that continues to lead the way in design innovation,” said Steve Kleber, President of Kleber & Associates. “The attention to detail in every Carlisle wood floor is unsurpassed, and we look forward to leveraging our longstanding and extensive network of relationships with consumer editors and influencers to help keep the Carlisle brand top of mind among designer and consumer stakeholders.”
For more information on K&A’s integrated marketing and public relations services, visit http://www.kleberandassociates.com.
About Kleber & Associates:
Kleber & Associates (K&A) is a full-service, integrated marketing and public relations agency focused on the home and building products industries. Based in Atlanta, K&A has more than 33 years of experience delivery compelling, creative and measureable results. The agency’s trademark is “Right at Home,” which is brought to life by building brands that build better living spaces. K&A was founded in 1987 by Steve Kleber, who has a deep understanding of the home and building industry, and brings valuable insights on current trends and how they relate to consumers, architects, distributors, builders, remodelers, designers and manufacturers. Steve’s past presentations and white papers include an exploration of Small Spaces, Social Media and Search as it relates to ROI... and consumer trends in relation to specific demographic groups. He is president of the National Remodeling Foundation and the immediate past president of the National Kitchen & Bath Association’s Center for Kitchen and Bath Education and Research. Steve also serves on the board of the Home Projects Council as well as the National Association of Home Builders Global Opportunities Board. For more information on K&A, visit http://www.kleberandassociates.com.
About Carlisle Wide Plank Floors:
For more than 50 years, Carlisle Wide Plank Floors has handcrafted the finest wood floors in America – each one reflecting the natural beauty of the highest quality materials available. We take great pride in time-honored processes, from responsibly sourcing the soundest and most reliable timber grown in America’s forests to embracing a level of craftsmanship equally at home with traditional rustic themes or with fashion-forward style. We believe every detail of every floor matters. From creating just the right shade of gray to the nuance of a hand-scraped edge, we collaborate with each client to define a personalized, custom-made floor. And, whether that floor is selected from our extensive curated collections or uniquely designed to match a specific vision, it will be realized in the same way: one plank at a time.
Headquartered in Stoddard, New Hampshire, Carlisle also has showrooms in Boston, Chicago, Dallas, Denver, New York, San Francisco and Washington, DC. For more information, visit http://www.wideplankflooring.com.