“The significant return-on-investment realized from the preliminary representation led to the appointment of agency of record,” said Lindsay Wiebrand, director of marketing for Vadara.
ATLANTA (PRWEB) May 19, 2021
Kleber & Associates (K&A), a full-service marketing and public relations agency, has been selected as the agency of record by Vadara Quartz Surfaces (Vadara), a world-class manufacturer of premium quartz surfaces. K&A will manage marketing communications initiatives for the company to include content development, media relations, brand experiences, and new product launches in 2021 and 2022.
“Vadara presented K&A with a series of initial strategic marketing assignments, and the team at K&A performed incredibly well. The significant return-on-investment realized from the preliminary representation led to the appointment of agency of record,” said Lindsay Wiebrand, director of marketing for Vadara. “In January 2021, Vadara tasked K&A with the product launch for the company’s six new fashion-forward color options. K&A was able to leverage their longstanding media relationships to obtain significant editorial coverage for the product launch, despite challenges facing our industry channel due to the pandemic,” added Wiebrand.
During April, K&A conducted a unique virtual media tour for Vadara with top editors in the kitchen and bath sphere to continue promotion of the new color palette. The agency’s efforts also expanded on the stain resistance and wellness benefits that quartz surfaces feature with nonporous attributes that are not available in natural stone products.
“We are honored to include such an innovative and fashion-forward building product brand on our client roster. The kitchen is the heart of the home, and Vadara’s handcrafted, artisan surface products are transformational in design and equally functional,” said Steven Kleber, president of Kleber & Associates.
For more information on K&A and its marketing services, visit http://www.kleberandassociates.com.
About Kleber & Associates
Kleber & Associates (K&A) is a full-service, integrated marketing and public relations agency focused on the home and building products industry. Based in Atlanta, K&A has more than 33 years of experience delivery compelling, creative, and measurable results. The agency’s trademark is “Right at Home,” which is brought to life by building better brands that build better spaces. K&A was founded in 1987 by Steve Kleber, who has a deep understanding of the home and building industry and brings valuable insights on current market trends and how they relate to architects, builders/remodelers, consumers, designers, distributors, and manufacturers. Steve's thought leadership has been featured in numerous industry publications and he is a frequent presenter at national trade shows, including Coverings and the Kitchen & Bath Industry Show.
About Vadara Quartz Surfaces
Vadara represents the finest quartz surfaces, combining beauty, function, innovation, and value. The brand’s striking collection of veined products are meticulously handcrafted and manufactured to the highest global standard – offering a superior, versatile color range with some of the most unique and natural-looking surfaces available. Learn more at http://www.vadaraquartz.com.