Kleinfeld Bridal Party Hosts Press Event To Celebrate Bridal Fashion Week

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Media and Influencers are invited to re-energize with colorful dresses and relaxing activities

Earlier this year, it was announced that Kleinfeld Bridal, the largest wedding dress retailer in the world, and Occasion Brands, the e-commerce leader in special occasion fashion, formed a strategic partnership to bring high quality and affordable bridal party dresses and wedding guest attire to the digital shopping landscape.

Together, these two iconic brands launched KleinfeldBridalParty.com, expanding the Kleinfeld experience across the country through an omnichannel strategy.

Kleinfeld Bridal Party, the online provider of bridesmaids, mother-of-the-bride, flower girl, wedding guest, and soon to come bridal dresses, will host a breakfast event called Refresh, Relax, Renew on Tuesday, October 9 from 9:30 a.m. to 11:30 a.m.

Visitors will tour the new Kleinfeld Bridal Party Showroom on the upper level of New York City’s Kleinfeld Bridal Salon, featuring today’s top wedding styles and color trends, with a carefully curated bridesmaid collection of dresses for virtually any type of wedding.

To complement the event, guests will have an opportunity to unwind and re-energize after 2018’s Bridal Week and network with friends and colleagues. REFRESH with a powerful breakfast and Pressed Juicery, RELAX with Dr. Gross eye peels and massages, and RENEW your senses by indulging in the Oxygen Bar and enjoying the Bridesmaids by Kleinfeld Collection.

“This will be a proud day for Kleinfeld Bridal Party, a tribute to the dedication of our amazing team and another positive step towards our mission of serving the bridal market and all the wedding professionals we have the privilege of working with,” said David Wilkenfeld, Founder and CEO of Occasion Brands. “Kleinfeld Bridal Party is dedicated to providing a stunning dress selection, expert guidance, and the ultimate experience that can only be delivered by Kleinfeld and we couldn’t be more excited to celebrate,” continued Wilkenfeld.

“For over 75 years, Kleinfeld has shared a deep commitment to help brides look and feel beautiful on the biggest, most important day of their lives,” commented Ronnie Rothstein, co-owner of Kleinfeld Bridal. “Kleinfeld Bridal Party is a tremendous opportunity to further our commitment where the entire wedding party and guests can now experience the signature quality and timeless style of the Kleinfeld brand.”

By focusing on high quality products, affordable pricing, and online convenience, KleinfeldBridalParty.com prides itself on fitting all bridesmaids with in-stock dresses that are ready to ship immediately. It offers dress selections in a range of sizes from 2 to 24 to complement all body shapes and sizes, with extra lengths added to avoid special orders or extra charges.

To confirm your attendance at the breakfast event, click HERE to register.

About Occasion Brands

Occasion Brands creates the corporate umbrella that defines a family of superior brands serving the special occasion market, including PromGirl.com, SimplyDresses.com, and now, KleinfeldBridalParty.com. Founded in 1998, it is the leading online retailer of special occasion fashion, offering an extensive selection of high-quality, “in-stock” dresses at an affordable price. Occasion Brands draws millions of visitors online and helps celebrate their many life stages by providing a world-class shopping experience. Its customers, and their shopping experience, are at the forefront of everything they do. Occasion Brands takes pride in ensuring that the customer’s experience is nothing short of perfection from the ease of browsing styles, to finding the perfect dress to complement their personality, to wearing the finest quality dresses from top designer brands. Today, Occasion Brands’ reach is global and they are proud to deliver “dream dresses” all around the world. They are able to make this happen with an expert team of seasoned professionals in Middletown, Delaware; New York City; and a state-of-the art facility in New Jersey that houses hundreds of thousands of dresses.

About Kleinfeld

Founded in 1941, Kleinfeld is the largest luxury bridal retailer in the world, carrying an unparalleled selection of American and European designer wedding dresses. The 35,000 square foot flagship salon is located in the heart of Chelsea, New York City, and is host to TLC’s hit show, Say Yes to the Dress. For more than 75 years, thousands of brides have traveled to Kleinfeld Bridal to find their perfect gown from a vast assortment of fabrics, styles, and brands. From the moment you walk through the doors, you’ll feel the magic of Kleinfeld, with the greatest professional staff of over 200 employees who are dedicated to finding and perfecting your bridal look. Kleinfeld Bridal is owned by Ronnie Rothstein and Mara Urshel.

Media Contacts:
Kleinfeld Bridal
Jennette Kruszka
Email: JKruszka@kleinfeldbridal.com
Phone: 646-633-4323

Occasion Brands
Robyn Stevens
Email: prmedia@live.com
Phone: 856-298-9820

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Robyn Stevens
PR Media
+1 856.298.9820
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since: 10/2012
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