Today, Kliken announced their approved status as the latest vendor to join IAB Europe's Transparency and Consent framework (the Framework). Through the Framework, publishers can continue funding themselves through relevant online advertising, and brands can continue to reach their audiences. All the while and most importantly, consumer privacy is protected.
TAMPA, Fla., Dec. 1, 2022 /PRNewswire-PRWeb/ -- Today, Kliken announced their approved status as the latest vendor to join IAB Europe's Transparency and Consent framework (the Framework).
The Framework, which was launched in April 2018, is designed to help all parties in the digital advertising chain ensure that they comply with the EU's General Data Protection Regulation (GDPR) and ePrivacy Directive when processing personal data or accessing and/or storing information on a user's device, such as cookies, advertising identifiers, device identifiers and other tracking technologies.
The Framework was developed by IAB Europe in collaboration with organizations and professionals in the digital advertising industry. It provides transparency to consumers about how, and by whom, their personal data is processed. It also enables users to express choices. Moreover, the TCF enables vendors engaged in programmatic advertising to know ahead of time whether their own and/or their partners' transparency and consent status allows them to lawfully process personal data for online advertising and related purposes.
Through the Framework, publishers can continue funding themselves through relevant online advertising, and brands can continue to reach their audiences. All the while and most importantly, consumer privacy is protected.
"Kliken is proud to join the IAB Europe's Transparency and Consent Framework. Our registration with the IAB means that our partners and advertisers can be assured that we are in constant compliance with GDPR and ePrivacy directives," said Rebecca Fulton, Marketing Director at Kliken. "We are also looking forward to our inclusion in the IAB Tech Lab which gives us the opportunity to take part in ongoing discussions and research on topics that impact the global advertising industry as a whole."
The added registration of Kliken to the Framework, further bolsters IAB Europe's mission to raise the standard and trust in digital advertising across Europe.
Additionally, with this registration, Kliken also joins the IAB US and IAB Tech Lab. Tech Lab is an industry-focused group that focuses on working groups across a multitude of industry-related topics such as identity & privacy, security & fraud, connected TV, foundations standards, legal & operational changes, industry economic outlooks, and industry research.
ABOUT KLIKEN
As the world's #1 shopping and ads marketing platform, Kliken has helped over 1,500,000 small businesses worldwide grow their sales and their businesses. For over 10 years, Kliken has been recognized as an expert in search and shopping ads across the globe. In 2022, Kliken released Kliken Ads, a first-of-its kind ad network, giving small business owners access to ad technology that was previously out of reach and beyond their budget. With over 23 global e-commerce brands as partners and over 92 million products under management, Kliken remains focused on helping small business store owners grow their businesses with more customers, more sales, more time, and more confidence. Contact us today to discuss partnership opportunities or to see how Kliken can help your business potential go from seemingly unreachable to completely unleashed. Get more with Kliken. Reach Beyond with Kliken Ads.
Media Contact
Rebecca Fulton, Kliken, 1 (877) 474-8394, [email protected]
SOURCE Kliken
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