Knipper’s New ‘Samplicity’ Platform Redefines Sample Management Market

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Knipper, a leading healthcare support solutions company serving the pharmaceutical, biotechnology, and medical device industries, has launched a platform that revolutionizes sample management for prescription and over-the-counter (OTC) pharmaceutical products.

Named for its simple approach to sample management, Samplicity is an exclusive suite of technology, services, and support, and is the only completely self-contained, sample management platform available.

Samplicity’s fully integrated platform brings to the market a rapid deployment model, coupled with flexible configuration technology to address virtually every sampling need. Agile and modular, its scalable components are well-suited for the small to mid-size company, up to and including large enterprise organizations. Knipper has utilized its deep knowledge of the market in developing this revolutionary approach to sample management. Coupled with Knipper’s one point-of-contact approach, clients enjoy an efficient, scalable, and cost-effective solution to meet all their sampling needs. Hailed as the only end-to-end sample management provider in the market, this new integrated technology is the next milestone in a long history of innovation in the samples market. “The platform brings forth a new single source of practitioner information regardless of marketing channel. In addition, this level of seamless integration avoids traditional pitfalls of contradicting data from multiple sources, conflicting business rules, mismanaged allocations, and the need for multiple suppliers,” states Knipper’s Senior Vice President of Commercial Development and Integration, Eric Johnson.

“Samplicity is sampling, simplified and without compromise,” states Knipper CEO Michael Laferrera. “Thanks to the efforts of an unsurpassed team of in-house professionals, we’ve developed a total support and service solution to surpass the current and future needs of clients, practitioners, and patients.”

Supported by a full complement of fulfillment, distribution, and logistics capabilities, Samplicity’s core service areas include:

  • An E-sampling portal for practitioners to request product samples, patient support materials, and product literature that can be deployed as a single or multitenant platform.
  • An intuitive business rule-based sales representative portal for the ordering of samples and product literature.
  • A built-in rock-solid sample, accountability module for ensuring compliance with PDMA guidelines.
  • A robust business rule and order processing engine that guarantees timely, accurate and compliant distribution.
  • Integration with Knipper’s Contact Center, which performs practitioner and sales rep outreach.
  • A dynamic enterprise reporting suite providing access to all sample related data in an easy-to-use interface.
  • An integrated patient portal through which consumers can order OTC medications direct from the manufacturer.

The platform helps clients achieve goals more economically and with fewer resources. Sales personnel can spend their time selling rather than managing their sample orders, or the sample requests of their customers. Marketing directors’ benefit from Samplicity’s intuitive dashboard to expand sample programs effectively and cost efficiently. Finally, emerging companies can take advantage of Samplicity’s multiple functions to avoid managing multiple suppliers and subsequently reduce costs.

Anticipation for Samplicity is due in part to Knipper’s stellar reputation, which spans more than three decades. More than 100 well-known life science organizations rely on Knipper’s programs and services. As a responsive and trusted resource, Knipper frequently supports the entire product lifecycle from     pre-launch consultation to end of patent. This long-term success is attributed to the experienced Knipper team, who approaches every project with a “one contact, one team, one resource” client-centric perspective.

“The singular focus and ultimate goal of Samplicity is to enable organizations to place the most advanced pharmaceutical products in the hands of patients who benefit from them the most. This supports our corporate vision of creating the shortest path between patient and therapy,” notes Laferrera.

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About Knipper and Company, Inc.
Knipper and Company, Inc., a leading supplier of end-to-end pharmaceutical sample management services in the U.S., has been purpose-built on a strong foundation of more than 30 years of healthcare service, support, and excellence. The company has locations throughout New Jersey and Indiana. For more information on Knipper and Company, please visit

About Samplicity
Samplicity is the only fully integrated product sample management platform in existence, with seven different product and service areas to meet a full-range of sampling needs. Knipper works closely with clients to identify strategic goals and objectives, and tailors Samplicity to meet those needs. Among these specialized offerings are: Sample Order Processing, Sample Accountability, Sample Send, Direct to Representative Sample Fulfillment, Representative to Practitioner Ordering, Direct to Practitioner Sampling, E-sampling, and OTC Commercialization. For more information, please visit

For additional press information, please contact:
Ilena Della Ventura
Delia Associates
T. 908-534-9044

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