The ability of the Knowi platform to seamlessly integrate and make sense of structured and unstructured data will bring another layer of value to the CPG industry and help us to continue shaping a smarter market for our clients
OAKLAND, Calif. (PRWEB) January 14, 2020
Knowi, a Unified Analytics Platform, today announced it has joined the Nielsen Connect Partner Network.
Enhanced by this partnership through Nielsen's Global Connect Business, Knowi’s data-driven innovation platform will change the way retailers and manufacturers in the consumer packaged goods (CPG) industry harness the power of market research data to transform their business states in remarkable ways.
Within the agreement, Knowi will enhance their data connectivity options beyond the customers’ owned datasets by joining market data from Nielsen into the platform. Advanced natural language processing (NLP) features eliminate the reliance on manual manipulation of data to reach conclusions and build meaningful analyses. With Knowi’s native integration of Nielsen data, the platform gives users an increasingly fast and effective way to efficiently use that data.
“The Knowi platform was built to give companies a single-pane view of their data regardless of where it was stored and how much there was,” said Ryan Levy, COO, Knowi. “Our partnership with Nielsen incorporates a layer of market research that will yield the next level of data-driven innovations. This is going to change the way we look at and use data, as we will enable customers to simply ask a question of all of their data.”
"The Nielsen Connect Partner Network was formed to enable innovation and we are happy to add Knowi to our growing list of advanced solution providers," said Brett Jones, Global Leader, Nielsen Connect Partner Network. "The ability of the Knowi platform to seamlessly integrate and make sense of structured and unstructured data will bring another layer of value to the CPG industry and help us to continue shaping a smarter market for our clients.”
Visit knowi.com to explore a free trial of the Knowi platform.
Knowi is a unified analytics platform. Today's data is big and messy. To analyze modern data, you need a BI solution that can instantly connect to any data, structured or unstructured, without the hassle and expense of moving or transforming it. Knowi is the only unified analytics platform that natively integrates to all the popular NoSQL data stores, as well as relational and Cloud APIs sources. Knowi’s innovative data layer eliminates the need for ETL or custom coding to move, flatten and transform data for analytics.The Knowi platform also shortens the time from data to insights with natural language processing.
About Nielsen Connect Partner Network
Founded on the concept of an open ecosystem that uses Nielsen’s data and established relationships with FMCG clients as connective tissue, the Connect Partner Network aims to serve both partners and clients by making it easier for them to work together. With barriers removed, clients and partners can shift their workload from managing data, to doing things with the data, all within the largest curated network of vendors that serve FMCG clients.