DALLAS, Sept. 25, 2019 /PRNewswire-PRWeb/ -- It's no secret that good marketing relies heavily on good information. Without the right information or data, it can be difficult to determine which marketing tactics are effective and which are a waste of time and budget.
The latest infographic from leading digital marketing and advertising agency Koeppel Direct provides easy-to-digest insights into optimizing key metrics such as conversion rate in a way that allows for better lead nurturing and, ultimately, better conversions.
"If you want higher conversion rates, you need to understand the journey that transforms consumers into customers," explains Peter Koeppel, the agency's Founder and President. "Increasing your conversion rate significantly is in large part based on how well you nurture your leads, and lead nurturing is all about moving consumers into an effective sales funnel. We know from experience—and the research backs this up—that properly nurtured leads are significantly more likely to convert than those that are not," Koeppel added.
The "Marketer's Guide to Lead Nurturing" infographic outlines other key points to keep in mind when looking to increase conversion rates, including these:
- Around 67 percent of marketers have reported increases in sales opportunities of 10 percent or more when employing lead nurturing, with approximately 15 percent reporting increases greater than 30 percent.
- Companies that excel at lead marketing tend to report 50 percent more sales leads being generated than those that don't, and at a cost of around 33 percent less per lead. So not only does nurturing help you to convert more leads, but you'll also likely ultimately spend less per lead with this approach.
- Some 43 percent of marketers perform little or no structured optimization once they implement email marketing and automation solutions, representing a major missed opportunity.
- Measurable increases in generated sales opportunities have been reported by 89 percent of companies that align sales and marketing, with the average increase in sales opportunities of around 20 percent.
"Marketers looking to improve in this area would do well to partner with an expert resource that can help them implement best practices for lead nurturing in a way that is both market-appropriate and cost-effective," said Koeppel. "Understanding and then properly employing these practices can result in a healthy increase in the success of your sales funnel and your marketing efforts overall," he added.
You can view the infographic at https://www.koeppeldirect.com/marketing/marketers-guide-to-lead-nurturing/
About Koeppel Direct
Based in Dallas, Koeppel Direct is a leading digital marketing and direct to consumer advertising agency, specializing in multi-channel brand response television and digital advertising. As buyers of brand response advertising time, Koeppel Direct assists clients in strategically placing brand response advertising, as well as in creating effective advertising campaigns that maximize clients' ROI. In addition to brand response TV and digital, Koeppel Direct provides media services for print and radio, tapping into a broad range of opportunities for clients looking to reach audiences across mediums. Founded in 1995 by Peter Koeppel, the company has grown into a dynamic and diverse operation, with each team member bringing expert direct marketing and advertising knowledge and experience to a client portfolio that includes major brands such as TurboTax and Rubbermaid. Koeppel himself is a thought leader who is a frequent direct marketing industry speaker, a prolific media and editorial contributor and a member of the Forbes Agency Council.
For more information about Koeppel Direct, please visit:
https://www.koeppeldirect.com/
https://www.linkedin.com/company/koeppel-direct/
SOURCE Koeppel Direct
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