Korean Business Guru Don Southerton Releases New Book

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Korea 2020 shares current South Korean corporate trends and the impact of Change

Korean global business advisor and strategist Don Southerton has released his latest publication, titled Korea 2020: A workplace in transition.

Southerton notes, “We see a radical change underway within the leading companies in Korea. In fact, in the Korean workplace once known for conformity and protocols is undergoing substantial change.”

Exploring this change is at the core of this new book. Southerton adds, “Topics include restructuring of age-old corporate norms such as more casual dress, a simplification of workplace titles leading to flatter organizations, and the pushback against workplace bullying and gender discrimination. It also drills deeper and provides readers with workarounds, work throughs, and insights.”

This new publication embraces new participatory communications practices and encourages the participation of its readers to share their thoughts and inputs.

Author Southerton notes, “as a digital publication, I am able to revise and update as needed. Amid the ongoing and frequent corporate change in South Korea, the book is an ongoing project and will be updated to stay current. Reader input also matters. I look for reader experiences and create a collaboration to elaborate on and build upon this book’s contents.”

Limited edition, complimentary copies will be available at

About the author
Don Southerton has a life-long interest in Korea and the rich culture of the country. He has authored numerous publications with topics centering on culture, new urbanism, entrepreneurialism, and early U.S.-Korean business ventures. Southerton also lectures extensively and writes and comments on modern Korean business culture and its impact on global organizations.

He is a frequent contributor to the media and his work on Korea facing business and culture is covered in (WSJ, Forbes, CNN Fortune, Bloomberg, Automotive News, Korea Times, Korea Herald, Yonhap, Korea Magazine, and FSR).

He heads Bridging Culture Worldwide, a Golden, Colorado based company that provides market entry strategy, consulting and training on Korea facing global business. An avid martial artist, Southerton has pursued the study and practice of Korean traditional arts for nearly 5 decades.

The author is available for media interviews and Q and A at Dsoutherton@bridgingculture.com or +1-310-866-3777


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