This partnership marks an incredible turning point for the industry. Tapping into the expansive network of independent c-stores unlocks an entirely new audience for CPG brands - Brad Van Otterloo, CEO of Koupon
DALLAS (PRWEB) January 22, 2020
Koupon, the leading promotion solution in small format retail, is announcing a partnership with National Retail Solutions, the leader in Point of Sale technology for independently owned convenience stores. This partnership will enable CPG brands in the Koupon Network to deliver promotions across NRS’ network of independently owned c-stores.
More than 100,000 c-stores are labeled as independent, which makes up more than two-thirds of the US market. Collectively, these stores present a massive opportunity. “Independently owned c-stores are responsible for a large portion of CPG sales, but the size and complexity of this market has inhibited CPG brands from launching digital marketing campaigns,” said Jacob Jonas, VP of Innovation and Strategic Partnerships for NRS. “We’re incredibly excited to partner with Koupon to provide our retailers with impactful campaigns and streamline the distribution process for brands and retailers alike.”
The Koupon-NRS partnership signifies the growing importance of CPG brands and independent c-stores working together. By combining the collective buying power of thousands of independently owned c-stores, NRS provides brands with a seamless point of distribution. Brands in the Koupon Network can now easily launch campaigns across these retailers to drive awareness, expand reach, and close distribution gaps.
“This partnership marks an incredible turning point for the industry. Tapping into the expansive network of independent c-stores unlocks an entirely new audience for CPG brands,” said Brad Van Otterloo, CEO of Koupon. “Historically, the industry has lacked a solution to leverage the independent market. Koupon is thrilled to be working with NRS to close the gap between brands and independent c-stores, while driving sales and delivering value to shoppers.”
“The feedback we’re receiving from retailers proves the value of this partnership. We are always looking for cutting edge solutions to help our retailers stand out from competitors, and our partnership with Koupon elevates our stores to a new level,” said Elie Katz, CEO of NRS.
Koupon provides c-store retailers and brands with the easiest way to connect and engage with shoppers to grow sales. Koupon works with brands to easily deploy personalized, channel-wide promotions, and helps retailers to secure additional brand trade spending and grow shopper engagement. Members of the Koupon Network - the leading c-store collaborative with 30 of the top 50 C-store retailers and over 70 brands – realize the benefit from Koupon’s unmatched channel reach, proprietary technology and data, and campaign management services. Since its founding in 2011, Koupon has delivered over 4 billion offers. To learn more, please visit http://www.kouponmedia.com.
National Retail Solutions (NRS) is the leading point of sale (POS) provider for independently owned convenience, liquor and tobacco stores, with 8,000 stores nationwide actively using the system and over 35 million transactions per month across the network. The NRS network is rapidly growing, with hundreds of new merchants purchasing the NRS POS system every month. NRS offers CPG clients the ability to reach shoppers in independently owned stores via promotional offers and via digital out-of-home advertising on the POS’ high definition, customer-facing checkout screen. Through the POS hardware & software bundle and several associated retail services, NRS empowers independent retailers to modernize and compete. To learn more, please visit https://nrsplus.com/.