Kramer Levin Accelerates Business Development Processes with Qorus CRM Integration

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Premier law firm, Kramer Levin has been working with Qorus since 2014 when they jointly developed one of the most intuitive legal marketing solutions on the market. Recently, the firm integrated Qorus with its CRM system to accelerate its business development process.

“After integrating Qorus with our CRM system, we’ve become even more efficient in turning around drafts. Having everything in one central location saves a huge amount of time."

Since adopting Qorus Software’s intuitive, fully Microsoft-integrated content management and pitch generation solution in 2014, Kramer Levin has reduced content management time by 30% and increased pitch output by 25%.

“Our Business Development and Marketing team has benefited greatly from using Qorus. We’ve experienced definite improvements in the management of our content and the speed at which we’re able to put together pitches. We’re able to search for and find content easily, stay organized and respond quickly,” says Matthew Loomis, Business Development Specialist at Kramer Levin.

Now, Kramer Levin is integrating Qorus with its CRM system so that pitches and RFPs can be directly associated with CRM opportunities.

“After integrating Qorus with our CRM system, we’ve become even more efficient in turning around drafts. Having everything in one central location saves a huge amount of time,” explains Loomis.

Kramer Levin is able to initiate all projects via its CRM and instantly include matter information when working on pitches. In addition, the firm is now able to update bios, practice descriptions, and experience information on its website via the CRM. Updates made to the firm’s website are automatically replicated in Qorus and made available in proposal-ready formats.

Essentially, the management of business development content - including attorney bios, practice descriptions, experience summaries, and more - has been accelerated and streamlined.

“Kramer Levin is a great example of the type of firm that will thrive in future – it understands and embraces the productivity benefits of digital transformation. We’re pleased that Kramer Levin is able to generate tailored pitches faster, report on the effectiveness of their BD content, and ultimately secure more business,” explains Ray Meiring, CEO of Qorus Software.

Qorus is the sales enablement platform that connects people, content and data to get to market fast and win more deals.

Our software is incredibly powerful but highly intuitive and very easy to use. It’s integrated across Microsoft 365 and major CRMs. Our award-winning Customer Success Team ensures our clients across all industries reach their goals.

We are a diverse, vibrant group with headquarters in Seattle and major offices in New York, London and Cape Town.

Kramer Levin provides its clients proactive, creative and pragmatic solutions that address today’s most challenging legal issues. The firm is headquartered in New York, with offices in Silicon Valley and Paris, and fosters a strong culture of involvement in public and community service.

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Heather Thompson
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