Kuno Creative Completes Sale to Employee Stock Ownership Plan (ESOP)

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Company Now 100% Employee Owned

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Becoming an employee-owned company fully supports my belief that the secret to success is making others successful.

Kuno Creative, an award-winning digital marketing agency founded in 2000, has announced the successful transfer of 100% ownership of the company to its employees via an Employee Stock Ownership Plan (ESOP).

The inbound marketing agency works with mid to large companies in Technology, Healthcare, Industrial and Sustainable industries to convert qualified leads through innovative digital marketing strategies.

“From the beginning, our team has been on the frontline of creativity, pushing the limits of what our clients can achieve,” said CEO Chris Knipper. “Becoming an employee-owned company fully supports my belief that the secret to success is making others successful.”

An ESOP — a qualified retirement plan that buys, holds, and sells company stock for the benefit of the employees, providing them with an ownership stake in the company — provided the ability to slowly transition leadership of the company over time, and reward the team who helped the company be successful.

About Kuno Creative
Founded in 2000 by Chris Knipper as a traditional marketing and branding agency, Kuno Creative has continuously experienced year-over-year growth, evolving into a global digital marketing agency and a Diamond HubSpot Partner. Kuno now has a fully remote workforce consisting of the top talent across the country. Employees at Kuno have a mission to do marketing that matters for companies they believe make the world a better place.

About ESOP Partners
ESOP Partners is an ESOP service provider that changes lives by creating wealth and sustainable employment through employee ownership and works with business owners and companies to determine if an ESOP is a good fit for their situation. ESOP Partners establishes, maintains, and sustains employee stock ownership plans (ESOPs) throughout the lifecycle to maximize the benefits of being an ESOP company and provide employees with an ownership stake in the company that they work for. Connect with ESOP Partners on LinkedIn: https://www.linkedin.com/company/esop-partners.

The total number of ESOPs in the country is about 6,600 representing 14.1 million participants and total plan assets of $1.5 trillion dollars. Studies have demonstrated that ESOP companies outperform their non-ESOP counterparts. A recent study demonstrated that employee-owned companies are 235% better at job retention than their non-ESOP counterparts (Source: NCEO).


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Melanie Matulonis, Marketing Team Leader
ESOP Partners
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