EVANSTON, Ill., July 7, 2021 /PRNewswire-PRWeb/ -- L2T is excited to announce that our Over-The-Top advertising product runs on the Amazon network, the most powerful platform in the market. We drive in-market buyers to dealership websites and provide dealers with attribution metrics now in our Performance Dashboard.
Advertising is served to engaged viewers with exclusive ad inventory and paired with proprietary Amazon consumer data. Options that are unavailable through other streaming platforms or traditional TV ad buys.
Advanced targeting pinpoints viewers most likely to convert based on core and secondary audiences. Targeting options include:
- Geo-location
- Amazon proprietary automotive audience data
- 3rd Party Data from companies such as Edmunds, Polk and IHS
- Re-targeting & TV Re-targeting
- Geofencing
L2T's month-end reports and 24/7 Performance Dashboard show transparent metrics that correlate marketing dollars to actual ad performance.
"OTT allows dealers to connect with viewers on the #1 streaming network in the U.S. Dealers reach in-market shoppers based on buyer intent signals." says Jeff Kaufman, VP of Product & Strategy, L2TMedia. "L2T's OTT product is focused on targeting and serving ads to users most likely to be in-market for vehicle purchases or service and we can attribute metrics to actual viewers and if they engaged with a dealership."
Contact our team of automotive marketing experts to discuss OTT options for your dealership.
About L2TMedia:
Established in 2007, L2TMedia brings more than a decade of automotive digital experience to retailers. L2T has a robust suite of digital products and has become one of the premier service providers of digital marketing solutions in the automotive industry. We partner with a range of dealership groups and OEM certified programs to help dealers build awareness, engage customers and generate leads.
For more information, visit l2tmedia.com.
Media Contact
Courtney Hofbauer, L2TMedia, 8478590588, [email protected]
SOURCE L2TMedia
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