L2TMedia Releases New White Paper to Help Dealers Win Fixed Ops Customers

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Learn best practices and gain an understanding of how your dealership can use digital marketing to win service dollars from customers in-market for vehicle maintenance and repair.

Download our free White Paper today!

“At L2T, we partner with our dealers to strategically use digital marketing to reach customers in-market for vehicle maintenance and repairs by showcasing all the benefits customers receive by choosing an authorized dealership for their service needs.” says Eric Grabowski, Regional Sales Manager.

L2TMedia released a white paper, “Digital Marketing for Fixed Ops: Tips & Techniques for Your Dealership” as a resource for dealers to understand how different digital marketing channels can be leveraged to build a dealer’s fixed operations business.

According to Google, nearly 25% of all automotive searches are parts, services, and maintenance related. This white paper looks at how dealership service centers can use digital marketing to build customer loyalty and win service customers over independent and national repair shops.

“Fixed Operations is a big opportunity for dealerships. The problem is most of the time they are being ‘out-marketed’ by the national chains.” says Eric Grabowski, Regional Sales Manager. “At L2T, we partner with our dealers to strategically use digital marketing to reach customers in-market for vehicle maintenance and repairs by showcasing all the benefits customers receive by choosing an authorized dealership for their service needs.”

This white paper is a resource for dealers to learn the most impactful channels to gain visibility with dedicated fixed operations campaigns and where to allocate marketing dollars to get increased business. Including:

  • Conquesting and capturing customers from national chains and independent repair shops.
  • Best practices for messaging related to customer searches for maintenance.
  • Prioritizing ad channels and budgeting for short-term and long-term goals.

The “Digital Marketing for Fixed Ops: Tips & Techniques for Your Dealership” is available now and can be found at the L2T website and is free to download. Click here.

For more information on L2T and our next-level Fixed Operations marketing packages contact us today at sales@l2tmedia.com.

About L2TMedia:

Established in 2007, L2TMedia brings more than a decade of automotive digital experience to retailers. L2T has a robust suite of digital products and has become one of the premier service providers of digital marketing solutions in the automotive industry. We partner with a range of dealership groups and OEM certified programs to help dealers build awareness, engage customers and generate leads.

For more information, visit l2tmedia.com.

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Courtney Hofbauer
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