La Prensa Announces New Leadership and Growing Media Platform

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Texas’ oldest bilingual newspaper takes new steps to help Latino community overcome disparities between income, race, health, opportunity, and education

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Hispanic business and community leader, and former White House advisor, Leonard Rodriguez, is renewing San Antonio’s La Prensa publication with a commitment to honoring Latino heritage.

“We have the responsibility of communicating with the next generation of San Antonio’s Latino leaders,” said Leonard Rodriguez, Interim Chairman of the Board for La Prensa. “To achieve this in a meaningful way that improves lives, we remain mindful of where we have come from and where we are going.”

Hispanic business and community leader, and former White House advisor, Leonard Rodriguez, is renewing San Antonio’s La Prensa publication with a commitment to honoring Latino heritage. Of special emphasis will be growing La Prensa’s digital presence to address an evolving demographic of bilingual families and businesses, and continuing the print version of the publication to ensure news reaches all audiences regardless of their access to technology.

Joining Rodriguez on the La Prensa Board of Directors is former President of the University of Texas at San Antonio, Dr. Ricardo Romo; Bexar County Precinct 4 Commissioner, Tommy Calvert; attorney and public policy advocate, Louis Escareno; My Optical and Barchester Properties President, Dr. William Elizondo; Reyes Automotive Group and Reyes Amtex Automotive President, Fernando Reyes; and marketing and strategy consultant, Yvette Tello.

The new leadership team is committed to propel La Prensa into a new age of communications that will connect the Latino community in San Antonio and will build upon what the Duran family has brought to our city for decades.

“We have the responsibility of communicating with the next generation of San Antonio’s Latino leaders,” said Leonard Rodriguez, Interim Chairman of the Board for La Prensa and former CEO of the City of San Antonio Westside Development Corp. “To achieve this in a meaningful way that improves lives, we remain mindful of where we have come from and where we are going. We are chipping away at the disparity between income, race, health, gender, education and opportunity to unite the Latino community for a better future.”

Established in 1913, La Prensa is Texas’ first and oldest English and Spanish newspaper. The legacy of the publication has been giving diverse community voices a meaningful platform to share information that impacts lives. After the death of Tino Duran, much respected publisher and community leader, his son and La Prensa publisher, Steve Duran, converted the newspaper to a nonprofit to continue its legacy of serving San Antonio’s Latino community before recently stepping down as publisher and chairman of the board to devote more time to other interests and his family.

“La Prensa continues to be a vital community resource for the people of San Antonio,” said Dr. Ricardo Romo. “Strengthening La Prensa is an ideal way to support the people of San Antonio by giving them access to news and resources to make informed decisions.”

The Board leadership will work to provide oversight, fundraising support and editorial direction with La Prensa’s staff to ensure San Antonio’s Hispanic community is equipped with necessary and vital information regarding the city’s actions, current events and important news.

“Part of how we will usher progress in our community is through major corporate partnerships that cultivate a more informed community,” said Yvette Tello who is also serving as Executive Vice President of Operations and is familiar with the day-to-day publishing of the paper. “Additionally, we provide businesses with an affordable way of market their goods and services to San Antonio’s Latino community.”

La Prensa’s leadership team includes:

  •     Leonard Rodriguez - Interim Chairman of the Board & Contributor
  •     Louis Escareno - Board Secretary & Spokesperson
  •     Yvette Tello - Board Treasurer & Executive Vice President of Operations (Interim Publisher)
  •     Dr. Ricardo Romo – Board Member & Contributor
  •     Tommy Calvert - Board Member
  •     Fernando Reyes - Board Member
  •     Dr. William Elizondo - Board Member
  •     Roxy Eguia - Editor & Chief
  •     Marc Rodriguez – Executive Vice President. Growth & Development
  •     Nicodemus Gonzalez - Graphic Designer
  •     Ramon Chapa - Community Liaison
  •     Jose Franco - Spanish Editor & Contributor
  •     The Social Being - Internet & Social Media Management Team

About La Prensa
Established in 1913, La Prensa is Texas’ first and oldest English and Spanish newspaper. For more than a century, it has given diverse community voices a meaningful platform to share information that impacts lives. In 2020, La Prensa became a non-profit, growing its reach to help the Latino community overcome the divides of income, race, language, gender, and education. For more information, visit laprensatexas.com.

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Leslie Komet Ausburn
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