“We’re super excited to be partnering with Lab to Beauty in launching one of the first luxury CBD skincare brands into the Chinese market,” said Ron Wardle, Yooma Corp. Co-CEO.
TORONTO (PRWEB) November 11, 2020
Luxury CBD beauty brand Lab to Beauty was selected by Alibaba as one of the nine US brand winners from hundreds of applicants to launch their products on Alibaba’s Tmall Global platform during Single’s Day, the world’s largest on-line shopping event.
“The Go Global 11.11 Pitch Fest is the latest initiative from Tmall Global designed to spotlight and celebrate top U.S. small and medium-sized brands to tap the China market,” said Tony Shan, Head of Tmall Global for the Americas.
As a winner of the Go Global Pitch Fest, Lab to Beauty partnered with Yooma Corp., a leader in launching western brands in China and other Asian markets through Yooma’s various sales and distribution channels. Yooma will manage and liaise with Tmall Global’s support team to streamline their entry into the Chinese market.
“As Asia’s leading CBD lifestyle and wellness company, Yooma Corp. is uniquely positioned to accelerate Lab to Beauty’s entry into the China market,” said Lorne Abony, Yooma Corp. Chairman. “Partnering with Tmall Global, with the ability to access over 800 million customers through the vast Alibaba ecosystem, enables Yooma to help premium CBD brands to launch and scale quickly.”
Co-Founder sisters Katherine and Alison Ragusa took their inspiration from the farm-to-table movement to launch a brand that would transform clean beauty—Lab to Beauty. The company focuses on plant-derived ingredients in its unisex collection of vegan, cruelty-free, CBD-infused products.
“We identified CBD at the very beginning of its rise to popularity and immediately knew there was an opportunity in the clean beauty space for it to live,” said Katherine Ragusa.
Lab to Beauty products are featured at Saks Fifth Avenue, Revolve, Douglas, Inscape, Olivela, Four Seasons Santa Barbara, and the renowned Lapis Spa at Fontainebleau Miami Beach Hotel and will soon be launched at the prestigious Italian department store Rinascente.
“We’re super excited to be partnering with Katherine and Alison in launching one of the first luxury CBD skincare brands into the Chinese market,” said Ron Wardle, Yooma Corp. Co-CEO. “To ensure a successful launch, we’ve tapped our extensive network of both US & China-based social media influencers to help with storytelling, education, unboxing videos, and utilizing the power of Tmall Global’s Taobao live-stream commerce to fuel growth.”
The digitally savvy Ragusa sisters will be creating original digital content to share the Lab to Beauty brand story with Chinese consumers and educate them about the products and the hero ingredient CBD.
“The future is Alibaba; that is what I tell everyone here,” said Katherine Ragusa.
About YOOMA CORP.
YOOMA is building Asia’s leading hemp and CBD beauty and skincare social commerce company. Through proprietary brands and best in class global partnerships, we build brands, leverage social commerce, and product distribution to deliver quality, safe, and compliant beauty and wellness, hemp and CBD products to consumers in Asia.
YOOMA has assembled a strong international team of professionals with extensive experience in digital, eCommerce, and social media in the pan-Asian region with particular depth in the Chinese eCommerce market.
About Lab to Beauty
Lab to Beauty is the leading luxury CBD beauty brand created by NY + LA-based sisters Katherine and Alison Ragusa. Bottled fresh in the lab and brought right to your beauty routine, Lab to Beauty “elevates CBD to the top tier of the beauty category” and has been named the “Pot of CBD Gold” by the Beauty Independent.
Katherine Ragusa, Lab to Beauty Co-Creator.
About Tmall Global
Launched in 2014, Tmall Global (http://www.tmall.hk) is an extension of Alibaba Group’s Tmall platform that addresses the increasing Chinese consumer demand for international products and brands. It serves as the premier platform through which overseas brands and retailers reach Chinese consumers, builds brand awareness, and gain valuable consumer insights in forming their overall China strategy, without the need for physical operations in China. According to Analysys, Tmall Global was the largest import e-commerce platform in China in the 12 months ended March 31, 2020, in terms of GMV.