SOUTH SAN FRANCISCO, Calif., Nov. 18, 2019 /PRNewswire-PRWeb/ -- CompareNetworks, Inc., a leading provider of online B2B marketplaces for the scientific and healthcare industries, announced today the asset acquisition of Laboratory Equipment® and Forensic Magazine®. Former ABM publications, Advantage Business Marketing (previously known as Advantage Business Media) ceased operations after 13 years in June 2019.
"Laboratory Equipment and Forensic Magazine have served the scientific and forensic communities for many years, we're grateful and honored to continue to provide relevant and timely information to the same audience and communities. Laboratory Equipment and Forensic Magazine pioneered super engaging science news and information; we will continue the high-quality editorial mission with the journalistic direction of Michelle Taylor as the Editor and Chief of both brands," said Paul Gatti, CEO of CompareNetworks. CompareNetworks's goal is to build these brands by combining investigative news reporting with information on the tools and technologies used by research and applied science laboratories worldwide.
CompareNetworks is excited to bring readers additional online resources and to enhance the premier source of information on products and services available to all laboratory professionals. "I'm thrilled to be joining CompareNetworks, especially given its successful history in the scientific marketplace. With its content services and solutions, CompareNetworks is a perfect home for Laboratory Equipment and Forensic. I'm looking forward to continuing the commitment of each brand to its B2B audience and partners," said Michelle Taylor, Editor in Chief of Laboratory Equipment & Forensic.
Laboratory Equipment® and Forensic Magazine® will further expand marketing reach for digital marketers and audiences across existing research applications in the lab marketplace further complementing Labcompare.com, the CompareNetworks vertical serving the laboratory marketplace. "We're excited to continue the Lab Equipment and Forensic Magazine brands in a solely digital format. We feel that this will help us best serve both our readers and our advertisers," said Mike Okimoto, Chief Content Officer of CompareNetworks.
Marketers now have a more expansive integrated platform for advertising across the most trusted content brands in the laboratory marketplace - powered by Labcompare, the buyers' guide for laboratory professionals; American Laboratory®, Laboratory Equipment®, and Forensic®. "Labcompare and American Laboratory will continue to strive and prosper by giving our partners who put their trust in us the most responsive audience in the laboratory marketplace. The acquisition of Laboratory Equipment and the Forensic brands reinforce our commitment to serving our visitors with timely news and the most up to unbiased laboratory product information in the marketplace," said Matthew McClosky, Director of Sales for Labcompare.
Media channels include online, lead generation, email, content marketing, webinars, video, and more; solutions that position products and messaging to the right audience that helps save an advertisers' valuable time and provide unparalleled ROI on marketing dollars spent.
Both the Laboratory Equipment and Forensic websites were redesigned and launched on November 11th, 2019.
https://www.laboratoryequipment.com/
https://www.forensicmag.com/
CompareNetworks, Inc.
Headquartered in South San Francisco, California, CompareNetworks operates targeted, online, B2B marketplaces for professionals worldwide. Focused on providing detailed product information for niche markets, CompareNetworks integrates online marketplaces, email newsletters, award-winning video, whitepapers and editorial content to bring buyers and sellers together. With an extensive directory of more than two million products with complete specifications and thousands of product videos, CompareNetworks provides the most up-to-date B2B marketplaces on the Web.
Labcompare
Labcompare (https://www.labcompare.com/) is the leading laboratory buyers guide and online resource for up-to-date product information and new technologies for laboratory professionals in applied sciences including analytical chemistry, clinical diagnostics, environmental sciences, food testing, forensic sciences, cannabis testing, and other applications. Labcompare combines in-depth knowledge of the products and technologies used by laboratory professionals with expertise to provide articles, product reviews, videos, newsletters, product reviews, and other content all designed to educate and inform lab professionals throughout every step of their buying journey. Labcompare continually strives to serve laboratory professionals to help facilitate product discovery and technology education, compare products side-by-side, and request quotes from manufacturers.
SOURCE CompareNetworks, Inc.
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