Lacrosse Unlimited, the world's largest specialty retailer in lacrosse, is thrilled to announce the promotions of two dedicated members of its creative team, Rob Rimmer and Matt Farrell.
LONG ISLAND, N.Y., Nov. 14, 2024 /PRNewswire-PRWeb/ -- Rob Rimmer will step into the role of Chief Brand Officer, while Matt Farrell will advance to Creative Director. These promotions reflect the company's commitment to maintaining its cutting-edge approach to lacrosse apparel, gear, and community engagement.
Rob Rimmer, previously Creative Director, brings over 20 years of experience with Lacrosse Unlimited to his new role as Chief Brand Officer. Rob's dedication and creative vision have been instrumental in shaping the brand's identity, helping the company grow from a single store on Long Island to 50 locations across 14 states. Known for his insight into the sport and deep understanding of Lacrosse Unlimited's "Always Custom" ethos, Rob has continually set the tone for the brand's distinct voice and innovative design approach. As Chief Brand Officer, Rob will oversee the strategic direction of the Lacrosse Unlimited brand, ensuring it remains at the forefront of lacrosse culture and retail.
Matt Farrell, who joined Lacrosse Unlimited nine years ago, will transition into the role of Creative Director. Over the years, Matt has been a driving force behind several of Lacrosse Unlimited's most successful design initiatives, infusing fresh, bold concepts into the company's products and marketing materials. As Creative Director, Matt will continue to elevate the brand's visual presence, leading creative projects that speak to the next generation of lacrosse enthusiasts and pushing the boundaries of customization and personalization.
"Rob and Matt are integral parts of the Lacrosse Unlimited family, and their vision and creativity have been key to our success," said Joe DeSimone, CEO of Lacrosse Unlimited. "As we continue to expand, I am confident that Rob and Matt's leadership will strengthen our connection with customers, inspire innovation, and uphold our commitment to the sport and community we love."
With these new appointments, Lacrosse Unlimited reaffirms its dedication to advancing the sport of lacrosse, not just as a retailer but as a true advocate for the lacrosse community.
About Lacrosse Unlimited:
Founded in 1990 on Long Island, NY, Lacrosse Unlimited has grown to become the world's largest specialty retailer for lacrosse. With a mission to "Always Custom," Lacrosse Unlimited combines a passion for lacrosse with an emphasis on innovation and customer-centric solutions. Today, Lacrosse Unlimited has over 50 stores across the United States and is a leader in online lacrosse retail.
Media Contact
Marina Skelly, Lacrosse Unlimited, 1 877-800-5850 3, [email protected], https://www.lacrosseunlimited.com/
SOURCE Lacrosse Unlimited; Lacrosse Unlimited
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