Lamar Advertising Partners with iGotcha Media to Provide Touch-Screen Kiosks for Metro Vancouver’s Regional Transportation Authority TransLink

Share Article

First touch-screen kiosk installed at Surrey Central Station in May – more than 50 kiosks expected to be in service by early 2020

iGotcha Media, a digital interactive studio specialized in building memorable screen-based customer experiences, today announced a partnership with Lamar Advertising, one of the largest outdoor advertising companies in the world, to provide touch-screen kiosks for TransLink, Metro Vancouver’s regional transportation authority, which manages the SkyTrain, Coast Mountain Bus, West Coast Express, SeaBus, Park and Ride locations and bus loops.

TransLink’s touch-screen kiosks present an all-new, effective and highly-visual form of communication that allows users to plan trips, access live transit schedules, see upcoming departure times and receive alerts and emergency notifications. When not in-use, touch-screen kiosks act as dynamic advertising platforms.

iGotcha Media developed a tailor-made application for Lamar that integrates wayfinding technology, emergency alerts, live data (schedules, wait times, etc.), RSS feed, weather feed, attractions information (area shopping and restaurants, etc.) and a “green” feature that analyses routes and compares the energy efficiency of public transportation to automobile use. The wheelchair-accessible kiosks feature 55-inch screens and a customized user interface that adapts to ambient light. Kiosks are also resistant to weather conditions including rain, snow, hail and extreme temperatures.

“We see this as a real win-win for TransLink and our customers,” says TransLink CEO Kevin Desmond. “Commuters will be able to access the most up-to-date transit information and plan their trips using different modes around our network. These high-tech devices come in addition to existing journey planning services already available.”

“We are very proud to roll-out our touch-screen kiosks at TransLink facilities in Metro Vancouver,” continues Jay Sharpe, Vice President, Lamar. “These kiosks greatly benefit both regular commuters and visitors by simplifying navigation around this sophisticated intermodal transportation network. And, our advertising clients benefit from dynamic platforms strategically placed in very high foot traffic locations. As Kevin said, it really is a win-win situation.”

“We are pleased to be working with Lamar, an outdoor advertising industry leader, and ultimately to be contributing to the improvement of the public transit experience in Metro Vancouver,” concludes Greg Adelstein, President, iGotcha Media. “This is the first installation of its kind in a major Canadian city and we are confident that any municipality with public transportation would benefit from a comparable service. In an effort to become Canada’s leading public transit wayfinding provider, we have already had discussions with other transit authorities who have taken note of Metro Vancouver’s leadership role.”    

About TransLink

TransLink is Metro Vancouver’s regional transportation authority and is the first North American transportation authority to be responsible for planning, financing and managing of all public transit in addition to major regional roads and bridges. For more information, please visit https://www.translink.ca/

About Lamar Advertising Company

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world, with more than 348,000 displays across the United States and Canada. Lamar offers advertisers a variety of billboard, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out of home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 3,300 displays. Please feel free to explore our website http://www.lamar.com or contact us at hello@lamar.com for additional information.

About iGotcha Media

iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. We help our clients creatively communicate their value propositions. iGotcha Media provides strategy and content creation. Its solutions include screens, interactive kiosks, video walls, RFID technology, audience measurement technology, wayfinding, payment solutions and in-store audio. With offices in Montreal and Toronto, iGotcha Media's clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Loto-Québec, National Bank of Canada, Nissan Canada, Reebok, Toronto Congress Centre and VIA Rail Canada. For more information, please visit http://www.igotchamedia.com.

Media Contact:

Mark Lowe, PRagmatic Communications, for iGotcha Media
mark.lowe(at)pragcom.com / (514) 576-2519

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Mark Lowe
PRagmatic Communications
+1 (514) 499-9632
Email >
Visit website